Freelance SEO Expert

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Freelance SEO
Expert
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Build A Brand To Build Your SEO
There is always a new trend that comes up in the
SEO hemisphere and as a freelance SEO
consultant I certainly stay on top of them. One
of the latest trends that Ive heard a lot of
freelance SEO consultants talk about lately is
brand building to help SEO rankings. Dont
worry I havent quite lost my mind just yet. I
will explain how and why in this blog post.
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What Makes A Brand

• Before I start on my journey to explain how
  building your brand can help increase your
  organic rankings, let me explain first of all
  what makes a brand. A brand isnt just about
  your logo, name and colours your brand is
  everything you do. For example, as a freelance
  SEO consultant my brand could be anything from
  the first social post promoting me as a
  freelance SEO consultant, to the cup of tea I
  serve when the client visits my office.
  Everything you do affects how the customer and
  your audience view your brand.

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Will Having A Strong Brand Help Your Rank? A
Freelance SEO Consultant Explains

• There arent actually any algorithms that
  specifically rank websites based on how strong
  their brand is but the factors that go into
  building a strong brand are also factors that
  will help your increase your organic rankings. I
  have been a freelance SEO consultant for quite a
  while now and stay on top of algorithm updates so
  I know that authority signals and
  trustworthiness are rankings factors.

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Freelance SEO Consultants Say Build Your Brand
By building your brand, you will also be helping
towards increasing your organic rankings. What
could be better than killing two birds with one
stone? As a freelance SEO consultant, it is
important for me to read and keep up to date with
the digital marketing industry so believe me
when I say that there are plenty of in-depth
books available about building your brand which I
cant list all of them now.
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What Makes You Different

• I know first-hand as a freelance SEO consultant
  that in order to build trust and authority for
  SEO you are going to need to build your trust
  and authority in the industry. To do this you
  need to focus on what makes you different to your
  competitors. When I say to be different, I dont
  mean to promote something as vague as great
  customer service because almost every business
  claims this. Have a really good think about what
  really makes you different.

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I Know What I Value Most As A Freelance SEO
Consultant

• To be able to create stories on your blog and on
  social, it is important that you know what you
  value most as a brand. This will again help to
  build trust and authority both for your brand
  and online. For example, as a freelance SEO
  consultant I value my customers goals and base
  all of my blog content and social content on
  helping my audience achieve their digital
  marketing goals.

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Create Your Brand Personality
To be able to create great content, which any
freelance SEO consultant will tell you is
important for digital marketing, you are going to
need to establish your brands personality. A
great example of brand personality is
misguided.co.uk who have a very sassy tone of
voice. They have built their brand and their
digital marketing by turning their brand into
something their audience can relate to. Find out
how your audience communicates by interacting
with them on social media.
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Create A Personable Brand

• According to www.720digital.co.uk, as well as
  your brand personality, there are other ways to
  make your brand personable and something your
  audience can relate to. One of those ways is to
  stay on top of online interaction and respond
  accordingly. This could be someone messaging you
  on Facebook, someone tweeting a photo of an item
  they bought from you or someone asking a question
  on your blog comments. Many freelance SEO
  consultants will tell you that by showing you
  are active and interactive others will trust
  your brand.