How to Choose an Ad Network - PowerPoint PPT Presentation

About This Presentation
Title:

How to Choose an Ad Network

Description:

You must raise the subsequent 5 questions to yourself—and you must do these inquiries to the ad network representatives before you finalise them. For all Mobile App Monetization solutions and affiliate Marketing Contact Apps Discover Technologies visit – PowerPoint PPT presentation

Number of Views:14
Slides: 9
Provided by: Nikhilreddy545

less

Transcript and Presenter's Notes

Title: How to Choose an Ad Network


1
How To Choose An Ad Network
  • 5 Questions you must ask Yourself

2
Overview
  • While its a nasty plan to not leverage the
    advantages of advertising once your company is
    ready to plan forward with it, its conjointly not
     a decent plan to blunder forward while
    not asking yourself some searching inquiries to
    make sure that youre selecting the simplest ad
    network obtainable for your desire every selling c
    ampaign is completely different, every company
    has completely different messages and goals, and
    every style of advertising network
    offers completely different choices to
    assist them meet those goals.
  • Choosing the correct ad network is less
    of what you recognize, and a more of
    what questions you raise. 

3
5 Questions You Must Raise From Yourself
  • 1.What is your marketing strategy?
  • This is the most basic of all the questions
    you'll be thinking about, in light of the fact
    that the appropriate responses will differ a lot
    from company to company. One of the main things
    you should consider while deciding what you're
    advertising system is (or ought to be) is the
    thing that your business procedure is on the
    grounds that will hugely affect what you need to
    impart to your clients. Overall, you need to have
    an in and out knowledge of your business strategy
    before you start asking questions of ad networks
    and PR firms.

4
2. What type of campaign best suit your needs?
  • When you look into advertising market, you will
    see there are many different types of ad
    campaigns. You are not compelled to choose only
    one of them, perhaps, you can choose multiple of
    them as per your business needs. In todays
    scenario, search based campaigns search based
    advertisements are the best way to find out what
    a consumer is looking for. For example, if a user
    is looking for Parker Pen Online, there is a
    strong chance he/she is intending to purchase it.
    or, if someone is looking for a recipe, he might
    be interested in cooking and more likely to buy a
    recipe book than a floral dress.

5
3.What types of ads will best serve your
interests?
  • There are plenty of options out there, for
    example, Text Ad, Video Ad, Image Ad, Multi-Media
    Ads etc. while, we all are aware that image and
    videos are more likely to draw users attention
    resulting to more likes, shares and conversions.
    However, how you work on its execution is another
    thing.

6
4. What Platform You Chose to Reach Audience? 
  • Decide it beforehand, whether you want your ad
    on mobile phone, desktop or smartphone? Where do
    you want to reach people, on a blog, on a
    webpage? There are a number of factors that
    effects the effectiveness of a campaign.
  • This is primarily decided by the target
    audience, decide who are people who you want to
    reach and check on which platform they are most
    likely to be.

7
5.What audience are you trying to reach?
  • Different Ad Networks have different methods of
    targeting. Some use algorithms and detailed
    client list to make sure they fit the platform
    where they have been posted.
  • For example. with Apps Discovers technology, one
    can actually get to know the number of relevant
    ads depending upon the pages that a viewer has
    recently visited not just the one he/she is on
    now. If theyve been visiting a fashion website
    which focuses on womens Dresses then its more
    likely that the viewer would be interested in
    dresses or similar clothing than buying a Saree.

8
Conclusion
  • Again, I would like to say the biggest questions
    can be answered by yourself, if you honestly
    think about what you are, where do you want to
    reach, what all resources you have etc. Once, you
    form a concrete answer to these questions, then
    choose the ad network that suits you the best and
    seems the most promising for the benefit of your
    organisation.
  • For all Mobile App Monetization solutions and
    affiliate Marketing Contact Apps Discover
    Technologies , A Global Mobile ad Network based
    out in India.
  •  
  • ContactNo91-124-4007787 Email
    info_at_appsdiscover.com
Write a Comment
User Comments (0)
About PowerShow.com