Tips for a Higher Ranking & SEO Optimisation of Blog Content - PowerPoint PPT Presentation

About This Presentation
Title:

Tips for a Higher Ranking & SEO Optimisation of Blog Content

Description:

The whole purpose behind getting a new website is to make you visible to the online community. SEO Optimisation of your website helps you achieve this goal. – PowerPoint PPT presentation

Number of Views:31

less

Transcript and Presenter's Notes

Title: Tips for a Higher Ranking & SEO Optimisation of Blog Content


1
Tips for a Higher Google Ranking and SEO
Optimisation of your Blog Content
http//webcanny.co.nz/tips-for-a-higher-google-ran
king-and-seo-optimisation/
2
The whole purpose behind getting a new website is
to make you visible to the online community. You
have to keep in mind that there are search
engines out there, and that SEO Optimisation is
essential for the online visibility your content.
Having said that, how do you make sure that your
blog ranks high on search engines?
Here are the basic steps to follow, so that your
site remains a search engine favourite and has
a top Google ranking.
3
Size does Matter Ideal Length for Blog Titles 
Make sure that the titles are 55-60 characters
long. If they are longer, they will appear cut
in Google search results. Your title is sometimes
the only thing your prospective customer user
sees. So make sure it is enticing enough for them
to stop, and click on it. While you are at it,
make sure that you dont add click bait titles.
Click bait titles are usually misleading. So
respect your audience, and give them more of what
they want. Providing relevant content is also
important for seo optimisation. Let your title
deliver what it promised, and not just serve as
click bait while your content has nothing to do
with it.
4
Break it Up
Break up your post into sub headings. This will
enable the viewers to scan your post and read the
section which interests them more. It is also
good for SEO optimisation. Having sub headings
dispersed throughout the post gives the reader a
gist of what its about, just by skimming through
it. Therefore, they can just scan the headings,
get an idea as to what the posting is about and
take the desired call-to-action (CTA).
Value Added Content
Let your content provide value to your online
readers. That way, they will be enthusiastic
about your next blog post and bookmark or
subscribe to it. They will not only subscribe,
but also share your blog post if it is good. Your
audience basically wants solutions to its
problems. So, you need to position yourself as an
expert in your field and genuinely provide
solutions to their most common problems. When
your blog gets a lot of engagement, it also helps
seo optimisation.
5
Stay Relevant with Keywords
Keywords are seriously not what they once used to
be, thanks to the regular changes in Googles
rules that govern SEO Optimisation. Stuffing
keywords doesnt do you any good. You content is
what actually matters. Great content gives you
results in the long run. You will definitely see
Terminator-like Google SEO algorithms come in
future and destroy websites not adhering to
Google Best Practices.
Having said that, you still need to use keywords
in the title and text thats the only way you
can stay relevant to your niche and people will
be able to search for you in the first place.
Just make sure that these keywords are not over
used or alter the meaning.
6
Add Visuals
Everyone is aware of the fact, that a picture is
worth more than a 1000 words. Some people do not
read the whole blog, they just skim through it.
By having a picture with a description or perhaps
an info-graphic, you can attract a lot more
attention to your blog. Rather than having
continuous and non ending paragraphs with no
visual whatsoever, it is good to add relevant
pictures in between to sustain visitors
interest. No matter how interesting your blog may
be, people will still not look at it, unless it
contains at least one relevant image.
Following the above factors can ensure that you
get a lot of traffic and achieve a good Google
ranking via SEO Optimisation. Do you have any SEO
tips which we may have missed out? Do let us know
in the comments below.
7
(No Transcript)
Write a Comment
User Comments (0)
About PowerShow.com