Digital Catalog App (1)

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Top 5 threats to sales team effectiveness

• Theres no doubt that the effectiveness of your
  sales team has a direct impact on the success of
  your company. And when something comes in the way
  of building an efficient team then it becomes a
  necessity to nip it in the bud. But what should
  you look for? What are the threats endangering
  the effectiveness of your Field Sales App? Well,
  we present you with the top 5 threats that can
  hamper the growth and performance of your sales
  team.
• Lack of Formal Coaching
• Formal coaching is very important when it comes
  to increasing the efficiency of your sales team.
  And as you might have guessed right, it is also
  one of the biggest obstacles to sales team
  effectiveness. According to CSO Insights 2016
  Sales Enablement Optimization Study, there are
  only 27 businesses that provide a formal sales
  coaching or training to the members of their
  sales team.Why is this an issue? Well, training
  is where the candidates/salespeople learn new
  information and get to put it into action. The
  same study mentioned above also stated that a
  sales coaching can uplift effectiveness of the
  team by 28.

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• No Sales Management Training
• Lets say you hired an awesome bunch of Sales
  Tracking App for your company? But are you well
  equipped to lead them as their manager? Sales
  management training for managers is also a major
  factor when it comes to sales team effectiveness.
  Sales managers are the leaders and decision
  makers and their actions have a huge impact on
  productivity, execution, and sales development.
  According to a study, investing is sales
  management training can boost effectiveness by
  18!
• Unskilled Salespeople
• Sales is an art and a talent that not everyone is
  entitled to. You can offer all kinds of advanced
  training for your team but it is very important
  on your part to acknowledge that not everyone can
  be taught to sell. A research from Caliper
  Corporation determines that 55 of sales people
  have no ability to sell and are even found to be
  lacking in resilience.
• This demands that you adopt a hiring strategy
  that enables you to quickly extract the right
  candidates for the job. The selected candidate
  can be an expert on the field or has the ability
  to learn fast.

3

• Lack of Customer Journey Alignment
• A simple customer journey alignment is estimated
  to boost win rates by up to 15. Isnt that
  great? Also, a report by the Sales Benchmark
  Index sheds some light into the matter. The
  report states that incorporating customer
  alignment has the ability to increases the
  lifetime value of a customer by 26. Even with
  such Product Catalog App, there are around 44 of
  businesses that do not actively align their sales
  processes to their customers journey. They are
  just hurting their own sales performance as a
  result of this.
• An Uncomfortable Workplace
• A poorly designed workplace has the ability to
  interfere with the productivity, morale, and
  motivation of your sales team. You may not
  believe it but studies have proven that
  everything from the layout of the sales office
  floor, to the chairs used by your team members
  can have an impact on their productivity.
• When it comes to sales, a little bit of privacy
  is required to maximise effectiveness.
  Uncomfortable working spaces, excessive noise, a
  chair that gives back pain, and a lack of natural
  light have all been qualified as a hindrance to
  productivity and effectiveness.
• So yes. As a sales manager or the owner of a
  company, the above are the top 5 threats that you
  should look out for in order to keep up the
  performance of your team. Identify the issue and
  take steps to eliminate the threat at the
  grassroot level. Be patient with your team and
  give focus towards training, coaching, and
  customer journey alignment. These are like the
  three corners of the sales effectiveness
  triangle.
• What are the threats that you have faced as a
  sales person? Let us know in the comments!
• Website http//www.tradedesk.in/