CPI Affiliate Networks

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CPI Affiliate Networks

• How to Launch a Successful CPI Campaign

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Cost Per Install Networks Overview

• There is no debate that making customers install
  an app is not an easy task. Not only this, even
  if customer installs an app only 10 chance is
  the he/she will use that app, at least once a
  week.  On an average, every smart phone user is
  got 25 Apps on their phone, but he opens only 0-5
  apps at least one a week!! So, it has become a
  challenge for every media planner who focuses
  only on installs.
• Installs have become a seal deal for the entire
  Mobile Application industry and today, this is
  also a strategy of the leading players of the
  industry.
• Find in next slide Three things that leads to the
  most successful CPI Advertising

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Three things that leads to the most
successful CPI Campaign

• 1. Choose the Right Audience
• App Store and Play Store is flooded with more
  than 4 million Apps! Finding the right audience
  is difficult in this scenario.
• For starters, you can always reach the audience
  who are already using the similar app. For
  example, if you are launching a casual game, you
  can target the audience who are already into
  Subway Surfer of Clash of Clans. Similarly, if
  you have a messaging app, you can target those
  who already like WhatsApp and Hike.
• Today, many platforms like Facebook and privately
  created tools by the Ad vendors let you target
  you audience based on Apps they are using.

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2. To Engage Audience, Know the Metrics

• If you are getting the desired installs, the next
  step is to know whether it is being used or not.
  This helps you determine the success of your app
  post-install.
• The user engagement can be determined by number
  of app sessions, retention rate, Daily Active
  Users, etc.
• If you see some users spending little time on
  your app and slowly stops using your app then you
  can re target them using various re targeting
  campaigns.
• Metrics help you, study the behavior of your
  customers and help you track your approach
  towards their engagement and re-targeting.

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3. Post Install Events

• Yes, installs matter but engagement is where the
  real value lies. The audience is of no use unless
  they insure quality. If the installs are not
  giving you desired engagement, then its a
  failure. You got to determine it with your Ad
  Network, you must draw lines. For example,
• If it is a gaming app, what is the level which
  determines that the user is more likely to play.
  If it is an e-commerce app, how many searches
  determine he/she is more likely to buy etc.
• Once you draw the map of this strategy, you will
  be able to measure if you have got quality users
  or not.

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Conclusion

• When we consider CPI or any other result oriented
  campaign, it compels you initially.no doubt it is
  important as serves as a barometer for
  engagement. But, it is the post-install
  engagement that tells a deeper story. In this
  cut-throat competition, we need to be smarter
  with our campaigns to derive meaningful results.
• To know more about CPI Affiliate Networks CPS
  Affiliate Networks CPI Advertising Cpi
  Affiliate India contact Apps Discover
  Technologies.
• For all mobile app monetization solutions and
  affiliate marketing contact - Apps Discover
  technologies - a premium ad network, based out in
  India.
• ContactNo91-124-4007787 Email
  info_at_appsdiscover.com