What is post production

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What is post-production ?
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Post-production

• Post-production, or postproduction, is part of
  the process of filmmaking, video production,
  and photography. It occurs in the making
  of motion pictures, television programs, radio
  programs, advertising, audio recordings, photograp
  hy, and digital art. Post-production includes all
  stages of production occurring after shooting or
  recording individual program segments.

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Processes

• Post-production is many different processes
  grouped under one name. These typically include
• Video editing the picture of a television
  program using an edit decision list (EDL)
• Writing, (re)recording, and editing
  the soundtrack.
• Adding visual special effects -
  mainly computer-generated imagery (CGI) and
  digital copy from which release prints will be
  made (although this may be made obsolete
  by digital-cinema technologies).
• Sound design, sound effects, ADR, Foley, and
  music, culminating in a process known as sound
  re-recording or mixing with professional audio
  equipment.
• Transfer of color motion picture
  film to video or DPX with a telecine and color
  grading (correction) in a color suite.

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• The post-production phase of creating a film
  usually takes longer than the actual shooting of
  the film and can take several months to complete
  because it includes the complete editing, color
  correction, and the addition of music and sound.
  The process of editing a movie is also seen as
  the second directing because through
  post-production it is possible to change the
  intention of the movie. Furthermore, through the
  use of color grading tools and the addition of
  music and sound, the atmosphere of the movie can
  be heavily influenced. For instance, a
  blue-tinted movie is associated with a cold
  atmosphere and the choice of music and sound
  increases the effect of the shown scenes to the
  audience.
• Post-production was named a "dying industry" by
  Phil Izzo.The once exclusive service offered by
  high-end post-production facilities have been
  eroded away by video editing software that
  operates on a non-linear editing system (NLE). As
  such, traditional (analogue) post-production
  services are being surpassed by digital, leading
  to sales of over 6 billion annually.

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Television

• In television, the phases of post-production
  include editing, video editing, sound editing,
  animation and visual effects insertions, viewing
  and the start of the airing process. It is
  imperative that post-production executes and
  oversees the preparation until the final product
  is completely ready.

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Photography

• Professional post-producers usually apply a
  certain range of image editing operations to
  the raw image format provided by a photographer
  or an image-bank. There is a range of proprietary
  and free and open-source software, running on a
  range of operating systems available to do this
  work.
• The first stage of post-production usually
  requires loading the raw images into the
  post-production software. If there is more than
  one image, and they belong to a set, ideally
  post-producers try to equalize the images before
  loading them. After that, if necessary, the next
  step would be to cut the objects in the images
  with the Pen Tool for a perfect and clean cut.
  The next stage would be cleaning the image using
  tools such as the healing tool, clone tool, and
  patch tool.

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• In advertising, it usually requires assembling
  several images together in a photo-composition.
• Types of work usually done
• Advertising that requires one background (as one
  or more images to assemble) and one or more
  models. (Usually, the most time consuming as a
  lot of times these are image bank images which
  don't have much quality, and they all have
  different light and color as they were not
  controlled by only one photographer in one set
  location)
• Product-photography that usually requires several
  images of the same object with different lights,
  and assembled together, to control light and
  unwanted reflections, or to assemble parts that
  would be difficult to get in one shot, such as a
  beer glass for a beer advertising. (Sometimes to
  composite one image of a beer glass it requires 4
  or 5 images one for the base, one for the beer,
  one for the label, one for the foam, and one or
  more for splashing beer if that is desired)
• Fashion photography that usually requires a
  really heavy post-production for editorial or
  advertising.

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post production dubai

• Sinewave PICTURES
• Suit 2004, Waha Community BuildingNad Al Hamr
  Road, Near DFCP.O. Box 20817 Dubai (UAE)
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