Importance of Digital Media Marketing for Startup Businesses!!

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Title: Importance of Digital Media Marketing for Startup Businesses!!


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Importance of Digital Media Marketing for Startup
Businesses!!
http//www.digitalseed.in
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  • Small business started recently with an
    objective to grow at rapid pace and genuinely
    solve the need of customers or consumers by
    providing valid solutions to their problem with
    the set of innovative products is nothing but a
    startup.
  • Even if the product or services provided by
    startup are innovative and have the ability of
    creating higher impact then also if startup fails
    to promote that in right way and through right
    channel like digital media marketing then all
    will go in-vein.
  • In todays world, priority of startups is to
    compete effectively, achieve rapid business
    growth, manage spend efficiently to make it more
    sustainable and finally reach break even in
    stipulated time frame or deadlines.
  • To make all this happen, they need to choose
    effective way of marketing which will easily
    reach masses in less time and will get the quick
    returns in lesser costs.

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  • This is where Digital Media Marketing comes to
    the picture, because of its unique value
    propositions i.e. because of its importance for
    Startup Businesses
  • Digital Media Marketing has range of various
    online channels like SEO, SEM, Social Media,
    Email Marketing and SMS. These channels can be
    used to easily reach masses in quick time. Today
    there are lot of technologies like Facebook Ads,
    Google Ads or Email Platforms like Mailchimp
    that can be used to get short term returns and
    visibility to masses just by spending lesser
    bucks.
  • Today more than 3 Crore people from India use
    Facebook so with the help of digital marketing we
    can easily reach our audience from this 3 crore
    and you dont have to spend much on its
    marketing. Developing brand on Facebook using its
    innovative brand / product page can help startups
    in not only engaging their audience but also in
    retaining them for long term benefit.
  • Digital Marketing has capability of getting
    organic reach through its SEO channel which helps
    organization to get high quality and hot
    prospects for businesses.

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  • Email Marketing can help startups in sending bulk
    emails to its audience in much customized and
    creative format which can generate lot of leads /
    sales / transactions for businesses. Email
    marketing also helps startups in sending followup
    email, brand promotion emails, new product launch
    events to their existing customers to improve
    retention rate / repeat rate.
  • SMS marketing can help startups in sending
    personalized messages to customers which can
    improve conversion rates and can generate lot of
    sales or cold calls for the organization in short
    time period.
  • Google Adwords is most effective technology from
    Google to promote websites targeting specific
    business keywords which prospects may look for.
    Even though here brand will have to spend money
    for promoting products but quality of audience
    visiting website will be highly qualitative.
  • All these features differentiate digital
    marketing from the traditional marketing. In
    traditional marketing businesses have to spend
    lot of money in creating and printing marketing
    collaterals, they also have to ensure that the
    printed material is distributed or displayed in
    right target audience which is very difficult to
    judge.

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  • Secondly to do all onsite activations
    organizations need to hire agencies or lot of
    resources to keep control over other companies
    which results into increase of marketing spend,
    whereas Digital Marketing is easy to execute and
    measure, even organizations can hire digital
    marketing companies to implement activities for
    them if they dont really want to invest in
    resources. This means it is more affordable than
    traditional marketing.
  • So in 2016 we have seen that not only startups
    but all small, medium and large sized
    organization have understood the importance of
    digital media marketing for businesses and now
    have started following up all internet marketing
    practices for their companies.
  • We at Digitalseed provide complete support of
    online marketing to startups, small, medium and
    large businesses in setting up their digital
    marketing channel and execute end to end
    campaigns for them so if you are any of
    organization and are looking for digital
    marketing company then do visit us at
    www.digitalseed.in.

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