MARKETING STRATEGIES / TUTORIALOUTLET DOT COM

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MARKETING STRATEGIES / TUTORIALOUTLET DOT COM
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MARKETING STRATEGIES / TUTORIALOUTLET DOT COM

• Marketing strategies
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• www.tutorialoutlet.com
• Some international companies choose to follow a
  multinational (multidomestic) strategya strategy
  of adapting products and their marketing
  strategies in each national market to suit local
  preferences. A multinational strategy is just
  what its name impliesa separate strategy for
  each of the multiple nations in which a company
  markets its products. To implement a
  multinational strategy, companies often establish
  largely independent, self-contained units (or
  subsidiaries) in each national market. Each
  subsidiary typically undertakes its own product
  research and development, production, and
  marketing. In many ways, each unit functions
  largely as an independent company. Multinational
  strategies are often appropriate for companies in
  industries in which buyer preferences do not
  converge across national borders, such as certain
  food products and some print media.

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