The Importance Of Ethnic Marketing

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The Importance Of Ethnic Marketing
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Why ethnic marketing came into visibility.

• Globalization has its effect on everything the
  world is a more diverse place than it was a few
  years back. A country now has people from various
  nationalities and various cultures, residing and
  working there. When it comes down to perception
  cultural background makes a difference and
  cultures do matter. Thus ethnic marketing in
  Australia and elsewhere has become important.

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Why marketing has changed so much?

• Marketing in a collective way is no longer the
  only option and to stand out from the competition
  ethnic marketing is implemented. To have a
  successful marketing campaign it is no longer
  viable to cater to the general public as that may
  not result into reaching a wider audience.

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• Ethnic marketing means having a marketing
  strategy that caters to or targets the ethnic
  minority in a country. It might be something that
  looks difficult but once you get to know the
  culture and the language of the minorities in
  your country it becomes easier to strategize.

What does it exactly mean?

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• Every culture has a different history and have a
  different native language, planning your
  marketing campaign based on this and according to
  this will help you to create a better
  relationship with these minorities. You dont
  have to jump into history books or learn about
  certain cultures through books and journals you
  can just take a few people from the minority out
  for a lunch and know about what they feel and
  what they want for your research towards ethnic
  marketing in Australia or elsewhere.

How to identify the audience?
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• Ethnic marketing in Australia or elsewhere has
  been on a rise due to the fact that almost 28 of
  their population are of various minorities this
  creates a huge audience which goes untapped due
  to the lack of proper marketing tools. Respecting
  a cultures norm helps getting respect back and
  helps you build a relationship with such
  communities.

Why it has been on such a rise?
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