SEO Training

1
SEO Training

• Introduction to SEO
• History of SEO
• Why SEO is important

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2
SEO Training

• How to work search engine
• Crawling
• indexing,
• Calculating relevancy
• Retrieving result

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3
SEO Training

• White Hat SEO
• An SEO tactic is considered as White Hat if it
  has the following featuresIt conforms to the
  search engine's guidelines. It does not involve
  in any deception.It ensures that a web page
  content should have been created for the
  usersand not just for the search engines. It
  ensures good quality of the web pages. It
  ensures availability of useful content on the web
  pages.Always follow a White Hat SEO tactic and
  do not try to fool your site visitors. Behonest
  and you will definitely get something more.

4
SEO Training

• Black Hat SEO
• Using hidden or invisible text or with the page
  background color, using atiny font size or
  hiding them within the HTML code such as "no
  frame"sections.? Repeating keywords in the
  metatags, and using keywords that areunrelated
  to the website content. This is called metatag
  stuffing.

5
SEO Training

• Calculated placement of keywords within a page to
  raise the keyword count,variety, and density of
  the page. This is called keyword stuffing.
• Creating low-quality web pages that contain very
  little content but areinstead stuffed with very
  similar keywords and phrases. These pages
  arecalled Doorway or Gateway Pages.

6
SEO Training

• Black Hat SEO
• Mirror websites by hosting multiple websites
  all with conceptually similarcontent but using
  different URLs.Creating a rogue copy of a
  popular website which shows contents similar
  tothe original to a web crawler, but redirects
  web surfers to unrelated ormalicious websites.
  This is called page hijacking.

7
SEO Training

• An SEO tactic is considered as Black Hat or
  Spamdexing if it has the followingfeatures
  Attempting ranking improvements that are
  disapproved by the searchengines and/or involve
  deception.Redirecting users from a page that is
  built for search engines to one that ismore
  human friendly. Redirecting users to a page that
  was different from the page the searchengine
  ranked. Serving one version of a page to search
  engine spiders/bots and anotherversion to human
  visitors. This is called Cloaking SEO tactic.

8
SEO Training

• On Page SEO
• Domain name / Hosting
• Website design and layout
• Selecting keyword
• Meta Title and meta description meta keywords
• Post title and post description
• Seo friendly permalinks
• Content Length
• Grammar and Spelling
• Bullets and Numbered Lists
• Useful Content
• Video and images optimize

9
SEO Training

• Off Page SEO
• 1). Community Creation in Social Networking
  Sites
• 2). Blogging3). Forum Postings
• 4). Search Engine Submission
• 5). Directory Submission
• 6). Social Bookmarking
• 7). Link Baiting
• 8). Video Promotions
• 9). Article Submission
• 10). Sitemap submission
• 11). Submission to blog directory

10
SEO Training

• How to find keywords?
• The potential words people would use to find
  your product or service.The problems that your
  prospective customers may try to solve with
  yourproduct or service.Keyword tags on
  competitors websites.Visible page copy on
  competitors websites.
• Related search suggestions on top search
  engines.Using an online tool such as Google
  Keyword Tool.

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11
SEO Training

• By analyzing your website carefully and finding
  out proper keywords. Thistask can be done by
  expert SEO copywriters. Pay attention to
  stemming for your keywords - particularly to what
  the rootword is and what Google considers to be
  a match for that word, whenoptimizing pages over
  time. You can do brainstorming to identify
  correct keywords for your site.

12
SEO Training

• Before creating a website think about SEO
• Topic
• Competitors

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13
SEO Training

• Contact us
• http//www.onlineseekhna.com/
• 00923429376519
• jafriweb_at_gmail.com