Digital Impacts (1)

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Digital Impacts
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Google Analytics

• Google Analytics is a simple service you can
  install on your website to record how many
  visitors your site receives, how they found you,
  what pages they viewed, where they exited your
  site, how long they stayed, whether theyre new
  users and pretty much every other metric you can
  think of. 
• When you think about it, its unbelievable that
  Google gives this service away for free.
• Google Analytics is the backbone for all of our
  marketing campaigns, providing us with the
  information we need to make informed choices. So
  if your site doesnt have Google Analytics
  installed, get off this blog right now and fix it

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Keyword Planner

• Googles Keyword Planner is still the best
  research tool out there. And yes, its
  technically designed for AdWords but it works
  perfectly for SEO purposes too.
• This handy tool shows you a keywords traffic
  volume and estimates the competitiveness of the
  term.
•  This allows you to identify the hanging fruit
  (high volume, low competition terms) and optimize
  certain pages to rank for those terms.

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Peek

• Free user testing for your website with the
  option to buy more tests if you like the results.
• User testing should be a core part of any
  digital strategy.
•  Its your way of checking whether what you are
  doing actually works.

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BuzzSumo

• BuzzSumo is a cracking tool that scans social
  media for blogs and articles, recording how many
  shares and how much engagement each receives.

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Hootsuite

• Social scheduling tools like Hootsuite allow you
  to write social updates in advance and schedule
  them to be posted hours, days or weeks
  later. This gives you the appearance of being
  active throughout the day without the prohibitive
  time requirements.

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Tableau Public

• Tableau Public is a free app which allows you to
  plug in your data and instantly produce
  beautiful visual representations. Whether its a
  smart map showing your customer distribution or
  visual analytics of your support response times,
• Tableau has you covered without burning a hole in
  your wallet.

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Learn More Visit here

• http//www.peridotsystems.in/digital-marketing-cou
  rse-in-chennai.php