Let lead generation help you

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Let Lead GenerationHelp You
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Imagine having the best new product in the world
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But not having enoughcustomers for it
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Now imagine attracting

• Customers towards you

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That is the idea of Lead generation
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The idea of selling, which previously was the
domain of salespersons, has shifted towards the
customer in this new age.

• Customers are turning out to be more
  self-directed do not want to be felt that they
  are sold to anymore.

• In other words buying is turning out to be more
  of an experience.

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• But there is still hope for the marketers with
  the abundance of available technology selling has
  become more personalized than ever.

• Thanks to the rise of networking in online which
  are now helping the salespersons in directly
  targeting the buyers rather than the traditional
  cold call approach.

• Maybe the introduction of the new methods arent
  as bad the as how the old-schoolers are
  considering it.

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Lead Generation Modern ways
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Based on the amount of information which can be
taken advantage of by marketers, trustable leads
who have a greater chance of buying than ever
before can be passed along to the sales team.

• This is because the effort taken for generating
  Leads has changed a lot as the goal is not to
  just fill the top of the funnel but to create
  quality Leads.

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Concepts like Lead Nurturing which is the process
of building a continual relationship with the
prospects by listening responding to their
needs across each stage of buyer journey are
being more in the use which were not in the
vocabulary of Traditional mode of Marketing.

• Using techniques like these marketers are able to
  work them down to the sales funnel until they
  have become sales qualified leads.

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• Social Media is changing our lifestyle its
  also influencing businesses around the world.
  Different social media platforms have given
  access to a powerful database of prospects with
  all the information needed to qualify them as a
  lead.

Oktopost says 80 of all leads generated on
social media were through LinkedIn
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Technology has advanced so much that techniques
like marketing automation CRM tools are now
common in the management of data to view how
prospects are interacting with the process.

• Marketers can determine how when to reach out
  and nurture leads through the help of data that
  can be attained using the feature of CRM
  Marketing Automation.

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Better Results with Better Combination
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Good marketing manager should focus on
maintaining a good mix of both outbound inbound
strategies to generate leads.

• The direct approach of outbound campaigns has the
  capability of pushing potential leads through the
  funnel.

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Companies should also focus that the sales
marketing teams of their organizations are
working in an aligned manner, so that there wont
be much confusion in regards with the leads
generated.

• Its an ongoing acquisition on the marketing team
  that the leads provided are just made for filling
  the top of the funnel. This can be limited by
  close alignment of marketing team along with
  sales.

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Even though a lot has changed since the
introduction of trade, the primary goal of
business has always remained same which is making
profit.
The idea of branding, goodwill etc. all boils
down to how it can benefit the organizations.
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• Lead generation has been a process used by
  marketers of organizations for generating more
  clients.

• Even though time methods have changed the idea
  still remains the same.

• What marketers should concentrate is on focusing
  all the methods that they can utilize in
  achieving their goals.

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Thanks for tuning in!