Гаррет Джонстон на форуме Synergy Insight Forum 2016 PowerPoint PPT Presentation

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Title: Гаррет Джонстон на форуме Synergy Insight Forum 2016


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goodbye ????????? marketing, hallo customer
Garrett Martin Johnston, Moscow, 24 April 2016
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Win Win ???????? ??? ??? ??????, ??? ? ???
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shop in shop ?????? ????????????? ???????
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welcome to hell
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promo po drugomu
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promo po drugomu
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high m2 productivity
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64
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b2b2c 4.0
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b2b2c 4.0
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b2b2c 4.0
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???????? ?? ??????? ??? ?? ??? ??? ?? ??? ???
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Hundreds and soon thousands of specialist
smartphone accessories and cloud apps for doctors
Over 2 million doctors and nurses in Russia
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football
football playing technique club
subscriptions/accessories personalised
training next David Beckham XXX
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?????? ???????????, ?? ??????? ??????
  • ???????? ???????????, ?????????? ? ???????
  • customer success
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??????????????, ???? Chief Financial Officer
??????? ? 2 ? ????????, ? ?? ?hief ?ustomer
?fficer, ?? Game Over
99
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100
Chief customer officer ??? ?????
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Chief customer officer ??? ???? ??????????????
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Chief customer officer ??? ??????? ? ???
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Chief customer officer ???? ?????????????
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Chief customer officer ??? ??????? ??????
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