Email Marketing: What the Experts Have To Say About It - PowerPoint PPT Presentation

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Email Marketing: What the Experts Have To Say About It

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No wonder, the number of resources and innovative ideas available to marketers today is nothing short of incredible. – PowerPoint PPT presentation

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Title: Email Marketing: What the Experts Have To Say About It


1
Email Marketing What the Experts Have To Say
About It
  • No wonder, the number of resources and innovative
    ideas available to marketers today is nothing
    short of incredible. From lengthy essay pamphlets
    to giant billboards to SEO and digital marketing,
    the industry has nearly seen everything but
    still, there is a room for a lot more in this
    marketing world. Different strategies came, got
    hyped and declared mainstream again new
    practices hit the market increasing success wave
    and went out of fashion.
  • But, there is this one category that continues to
    persist over time email marketing. Email
    automation has come forward as the most
    convenient marketing strategy in the course of
    past 10 years due to its highest rate
  • of generating ROI for marketers. It has been the
    most effective way to grow leads and improve the
    brand relationship with its customers with very
    little effort.
  • Many of the top marketers from world class
    successful firms consider email marketing as the
    best marketing tactic in the history of the
    business. For every 1 spent, email marketing
    generates 38 ROI giving broadest reach to the
    marketers making it the best bet for business
    growth. Here are some of the famous warketiYg
    e?perts opiYioY adout ewail warketiYg.
  • Neil Patel Cofounder of KISSmetrics Crazy
    Egg writer
  • of the Quicksprout blog

2
Neil Patel is undoubtedly a well-known name in
the marketing world, Wall Street Journal call him
a top influencer on the web. He has been featured
in a number of magazines as the most successful
marketer. He reviewed the importance of email
marketing as, ?Out of all the ÐhaYYels I tested
as a warketer, ewail ÐoYtiYuall? outperforws
most of them. Not only does it have a high
conversion rate, but as you build up your list
you can continually monetize it by pitching
multiple products. Just look at e-commerce sites
like Amazon, one way they get you to continually
buy more produÐts frow thew is d? ewailiYg ?ou
offers oY a regular dasis.? Dan Oshinsky
Director of Newsletters at BuzzFeed
3
Dan Oshinsky nowhere needs an introduction after
signing up as the director of Newsletter at
BuzzFeed. He emphasizes upon the importance of
email marketing solution in the following
words. ?Ewail warketiYg is aY esseYtial tool iY
eer? swart warketers tool delt. NothiYg else is
as good at reaching your customers where they
are, and nothing else is as effective at building
personal relationships with customers. If you
want your business to suÐÐeed, start duildiYg
?our ewail list oY Da? ?.? Joe Pulizzi
Founder of Content Marketing Institute
4
Content Marketing Institute is the leading
content marketing educational resource for
enterprise brands founded by Joe Pulizzi. He has
been teaching marketers how to be publishers
since a decade. He elaborated how email marketing
is the most authentic and effective marketing
strategy. ?So waY? drands and companies build
their audiences on Facebook and Google, ?hiÐh is
fiYe, dut ?e doYt o?Y those Yawes Facebook and
Google do. If we are thinking like real media
companies, the asset is in the audience. Getting
an email address is the first critical step to
figuring out who my reader is, and hopefully in
the future, my customer of some sort. If our goal
is to drive sales or keep customers happy in some
way, we first need to get them as part of our
audience. If I have one regret as a business
owner, its Yot foÐusiYg oY duildiYg our ewail
list earlier iY the proÐess.? Noah Kagan
Founder of SumoMe
5
SumoMe is a website in-depth guide about
strategies on entrepreneurship and marketing,
founded by Noah Kagan. He finds email marketing
more convenient and reliable as compared to email
marketing. ?If ?ou rel? oY FaÐedook or T?itter,
?ou are at the werÐ? of thew allo?iYg ?ou to talk
to your customers. When you email it gets in your
Ðustowers iYdo?. TheY its up to you to make
sure you are sending things your customers want
to receive. Email is the most scalable way to
make sales with new customers and build a deeper
relationship with deeper customers. AppSumo.com
is a 7 figure business aYd 9? of our reeYue
Ðowes frow ewails.? Too many good reviews must
have compelled you to acquire the services of a
good email marketing company. Get email marketing
services right now and ensure the success of your
company.
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