How Call Tracking Contributes to Your Marketing Success

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How Call Tracking Contributes to Your Marketing
Success
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• Having a call tracking system is an important
  way to increase ROI, customer engagement, and
  improve measurements. However, some companies
  remain unaware of it. The basic concept is that
  potential customers receive different contact
  information based on their point of origination.
  Traditional call tracking does have some
  drawbacks, including a companys limited ability
  to create ads and lack of in-depth tools to
  analyze calls.

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Overcome the Limits of Traditional Call Tracking
Systems with Call Sumo

• Our enhanced call tracking software allows you
  to tap into the enormous base of knowledge in
  every phone call. You can expect to enjoy the
  following five benefits when you enable Call Sumo
  tracking software at your company

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• 1. Increased effectiveness of every advertising
  channel The popularity of smartphones isnt
  expected to subside any time soon. Advertisers
  know this, which is why phone number integrations
  into digital sites and ads continues to grow. By
  2018, industry experts predict that over 73
  billion calls will come into tracking lines from
  searches that initially took place on a mobile
  device.

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• 2. Better efficiency at routing calls to in-house
  operators who can handle the customers request
  A system like Call Sumo is essential to help
  companies optimize workflows and resources.
  Combining call tracking and highly specific
  telephone numbers means that prospective
  customers quickly reach an in-house expert who
  can help them. This eliminates the frustration of
  multiple call transfers and makes it more likely
  the customer will follow through with a purchase.

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• 3. Decide which aspects of a phone call to
  measure Your companys unique call metrics may
  not be relevant for someone else. With Call Sumo,
  you decide which metrics to track and how to use
  the information. For example, you can choose to
  track where the caller initiated from, the
  information he or she is seeking, wait time,
  length of the call, and actions the caller took
  after the call.

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• 4. Improve website performance, SEO, and SEM Our
  customized and easy-to-use dashboard means that
  you can interpret call data as you receive it.
  Ongoing testing and monitoring makes it possible
  for you to optimize online landing pages, search
  presence, and click-to-call response from social
  ads and Google search results.

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• 5. Better return on investment Call Sumo
  provides your company with critical insights into
  the performance of its advertising campaigns.
  This enables you to allocate more funds for high
  performing ads and to eliminate or cut spending
  on those that dont convert as well. Since every
  customer interaction comes through a phone call,
  you can use this data for offline marketing
  campaigns as well.