Basics of B2B E Commerce

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THE BASICS of B2B ECOMMERCE
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Even though you sell your products B2B
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Why? because buying experiences online at home,
set expectations about what their experience
should be on your site.
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Img source http//blog.gogrid.com/2013/05/31/cloud
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find what they

• a.re looking for

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That just means that helping your customers find
what they are looking for is
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Most people start their finding process with a
search engine. Just like you, your customers
will click more on organic then on paid ads.
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Put a SEO (search engine optimization)
strategy together. Expose your product catalogue
to the search engines with all of the rich
attributes and information surrounding your
products. Dont hide them behind a login.
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And on your site you dont know what problem
they are trying to solve, and even if you knew
the problem, you wouldnt know how they wanted to
solve the problem.
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Img source http//farm9.staticflickr.com/8105/845
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allow your customers to find what they are
looking for on your site, however they want to
find it.
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and now for something really cool, look at their
type ahead in search
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Notice, how Quills type ahead shows
products, category matches and has merchandising
with images
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If 70 of time is spent by your users finding
information, let them find it in their way using
SEO, Search and Navigation
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simply, and intuitively act on what they find
.
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Acting (conversion)
can be lots of things. It can be add to cart,
get a quote, call your rep, chat with a
specialist, or simply request more
information. And each product and page can
define conversion differently.
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ogy.png?t1372188065000
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the key to B2B,
.it is their job _at_justin_king
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The biggest difference in B2B is that the people
that are visiting your site are doing so because
it is their job.
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img source http//ffcm.org/compliance/public-cons
truction-workers/
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And in their jobs more than anywhere else,
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img source http//www.thestaffingstream.com/2013/
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That means that if you make their job easier on
your site, they will come back. If they come back
they will spend more.

• If You help them be lazy

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You innovate here by giving your customers tools
even outside of finding and purchasing products
to help them do your job. This is your chance to
innovate and figure out what makes your customers
tick.
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img source http//thesiswhisperer.com/2012/06/28/
is-becoming-paperless-a-bit-like-giving-up-smoking
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This might be tools like.
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img source https//www.icts.uiowa.edu/content/con
tract-negotiation /
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img source http//images.businessweek.com/ss/08/1
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img source http//images.businessweek.com/ss/08/1
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In the end, this is not about me or you. This is
about giving your customers the tools that make
their job easier and keep them coming back.
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consistecy across
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all devices and channels
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Need I say more. Your customers want to have a
consistent experience no matter the device
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img source http//www.thejrexperiment.com/2013/02
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t/customer-service-agent/
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Your customers expectations are rather simple,
but a great place to start when thinking about
B2B eCommerce.

• Find what they are looking for
• Act on that information simply and
• intuitively
• Remember, it is their job to be on your site
• Have a consistent experience
• across channels and devices

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