Title: Billy Fuccillo launches search for 'next Caroline' Kia commercial celebrity
1Billy Fuccillo launches search for 'next
Caroline' Kia commercial celebrity
2Billy Fuccillo, owner of Fuccillo Kia in Cape
Coral, is searching for his next, celebrity TV
commercial star following the resignation of
Caroline Renfro. Hopefuls have until the end of
Monday to apply, and auditions will take place
late next week.
3Billy Fuccillo, owner of Fuccillo Kia in Cape
Coral, wants to make someone a TV commercial
superstar. Caroline Renfro, Fuccillos longtime
TV commercial partner, has resigned. Although at
first Fuccillo said she was moving to Roanoke,
Virginia, where she would train to become a nun,
the car dealer backtracked on that during an
interview with The News-Press. On Thursday,
Fuccillo said Renfros departure, an amicable
one, was also a mysterious one. He had heard a
number of rumors but couldnt confirm any of
them. Renfro, an actress and Charlotte, North
Carolina resident, could not be reached for
comment. Who knows? Fuccillo said of Renfros
future. She called me the other day, and she
said, Ill call you Thanksgiving. "Nobody knows
what Caroline's doing right now. But I can tell
you one thing. We're looking for the next
Caroline right now, and who knows? It could be
you." Renfros first name remains emblazoned upon
an oversized, red, wooden lawn chair inside the
Cape Coral dealership along with Fuccillos
catchphrase, Huge. Otherwise, she no longer
will be a part of their marketing plans moving
forward. As for Carolines replacement, Fuccillo
created nextfuccillocelebrity.com. "Ready to live
huge?" the site asks.
4Applicants have until before midnight Monday to
submit up to 10 photographs and a resume via the
email address next_at_fuccillo.com. Videos of
relevant work are encouraged to be submitted as
well. A panel of five representatives from the
Fuccillo Automotive Group will narrow the
applicants to 50 for interviews. Those seeking
to replace Caroline must sign a modeling waiver
form, giving Fuccillo permission to use their
videos and photos in advertisements. They also
must be at least 20 years old. The finalist will
be the face of a successful Southwest Florida
franchise, one Kia certified as the top-selling
Kia dealership in the world. Fuccillo has sold
about 40,000 new cars since opening in late 2010.
While the dealership is heavily marketing the
Cadenza this month with various incentive deals,
it has reshaped the number of Kia Souls and
Optimas on local roads. The Soul ranked 29th and
the Optima 36th of the nations top 398 new cars
sold in 2016 they ranked sixth and fifth in
Southwest Florida during the same year, according
to IHS Markit. Billy Fuccillo, Kia Soul transform
driving in Southwest Florida Its going to be a
lot of fun, Fuccillo Kia general manager Xavier
Villarreal said of the auditions. The response
has been great. Its going to be a great
opportunity for somebody. Next Thursday, about
30 finalists will shoot commercials with
Fuccillo, after which a winner will be
named. Its tougher than it looks on TV, Fuccillo
said.
5They have to be able to do 180 spots a day,
said Fuccillo, who bought three, 30-second spots
during Game 7 of the World Series on Wednesday
night and three for Game 6 as well. Fuccillo said
he recognized not everyone likes his commercials
but they remember them, and thats what counts.
6A lot of people think theyre going to get a
script and do two a week, Fuccillo said. Were
looking for someone who can walk and talk and do
180 in a day. We go fast. We have to find the
right person who can excel and ad lib. Were
going to see what kind of personalities they have
and how they work with me. Fuccillo also has
Glorida Ordonez as an on-screen foil. Ordonez, a
native of Caracas, Venezuela, lives in Miami,
where she appeared weekly as a model on the
Univision TV show, Sabado Gigante. Fuccillo said
he would miss Renfro. Their commercials ran
throughout the year in his Florida and New York
markets. Its been more than 10 years, Fuccillo
said. I found her about 12 years ago. At the
time, his son Billy Fuccillo Jr., now the owner
of two Autonation franchises near Jacksonville,
was attending the University of North Carolina in
Chapel Hill. Fuccillo Sr. was in town for a
football game. While in his hotel, he turned on
TV and saw Renfro doing a car commercial. She
also did commercials for Harris Teeter, a grocery
store chain. He recruited her immediately. She
was great, Fuccillo said. Great sense of humor.
She knew how to come back at me the right way. It
was a good, back and forth vibe. From
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lly-fuccillo-launches-search-next-caroline-kia-com
mercial-celebrity/825376001/