Native Advertising – Why and How it Benefits Medical Businesses

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Native Advertising - Why and How it Benefits
Medical Businesses
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• To achieve speedy growth and branding, most
  businesses are now considering paid media
  solutions. Native advertising, in simple terms is
  paid content. Well-disguised as organic
  content, this format can include articles,
  infographics, videos, adverts and more.
• However, this critical strategy is often
  underused in the social media healthcare
  marketing.
• When developed and deployed correctly, native
  ads offer real benefits for both consumers
  and marketers. While consumers get to naturally
  enjoy high value content, advertisers have a
  chance to engage with the most likely buyers.

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How Native Ads work?
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• Content marketers focusing on healthcare digital
  marketing can publish a sponsored post that
  offers health or wellness information on
  LinkedIn, Facebook or Twitter targeting
  their audience.
• Content that is unique and compelling attracts
  the reader and theyll share it on social
  media, thus leading to engaged and targeted
  readers rather than an audience
  intentionally ignoring your digital ad.
• As the content you are providing is informative,
  youre not interrupting the readers
  experience on the site - youre simply ensuring
  that your content is part of what they see.

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Why Consider Native Ads?
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• People view native ads more often than banner
  ads.
• Native ads are not as distracting as traditional
  banners and pop-up ads, and are therefore
  more acceptable.
• It feels natural to the readers and helps in
  improving click-through rates.
• A HubShot survey revealed that 67 percent of
  users are more likely to click on sponsored
  content than banner ads.
• Brands and advertisers love native ads, as the
  click-through rates tend to be much higher
  than typical advertisements.

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Facebook Sponsored Ads
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Facebook is a popular social media platform with
great targeting options.

• While sharing native ads or branded content in
  Facebook, publishers have to tag the brand
  in the post.
• When a publisher tags a brand, that brands
  marketing team gets access to the posts
  insights
• They can also see metrics such as reach, clicks,
  and cost per click (CPC) if the publisher
  turned the content into sponsored post to
  promote it to a larger audience.
• In mobile, Facebook Audience Network ads help to
  build ads to fit your app.
• Native Ad API helps users determine the look and
  feel, size and location of their ads in
  mobile apps.

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Facebook Sponsored Ads
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Promoted tweets
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• Promoted Tweets appear in timelines, profile
  pages, and on Tweet detail pages.
• While searching for a specific term, this
  promoted tweet shows up first in the search
  results before the user sees the list of
  different conversations about the brand.
• With its seamless, native presentation,
  Twitters click-through rate ranges from
  one to two percent compared to about 0.12 percent
  for Facebook.

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Promoted tweets
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Contact

• Any content can be successful if the reader finds
  the content compelling and shares it.
  Professional health content marketing agencies
  skillfully utilize this powerful advertising
  opportunity that provides positive results for
  their clients.

8596 E. 101st Street, Suite H, Tulsa, OK
74133Main [phone]Fax (877)
835-5442E-mail info_at_managedoutsource.comURL
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