How to Choose a Pharma PCD Franchise

1
Welcome To Balaji Biotech
Recognized in the year 2004, we "Balaji Biotech"
are most important firm actively dedicated to
manufacturing, trading and supply the best in
class Antibiotics Medicines, Pharmaceutical
Injectables, Pharmaceutical Syrups, Antibiotic
Ointments and Ayurvedic Products.
2
How to Choose a Pharma PCD Franchise
The pharmaceutical sector is today one of the
most fiercely competitive industries. It has big
multinational corporations as well as medium and
small companies. The good news is that each has a
promising forecast as experts predict that both
domestic and international markets will record
increased demand and growth. However, for
smaller firms the competition will get even more
fierce as new entrants enter the industry. There
are two ways to deal with increased competition -
improved processing and aggressive marketing.
While the first is in their domain, for the
second solution they often require outside help.
This is usually in the form of pharma PCD
franchise.
3

• There are many benefits to hiring a PCD
  franchise, such as
• Expert help in marketing strategies
• Wider distribution network
• Cost sharing
• Access to a wider market
• Better branding strategy
• However, like any decision on business
  partnership, selecting a PCD franchise also
  requires careful evaluation. A PCD franchise is
  responsible for the brand value as well as the
  overall sales. It is imperative, therefore, that
  this selection is made with caution.

4

• Here are our tips on how to select a pharma PCD
  franchise

1. It starts with research
No business decision can be taken without due
research. There is really no shortcut to this.
So, start with researching on the internet on PCD
franchises. You can look at directories or ask
around. However, typically companies take out an
ad for pharma franchises and then evaluate the
contenders. Even if you are opting for the second
option, research is a must. Carefully evaluate
each contender, their ownership, past records,
experiences and so on.
5
(No Transcript)
6
2. Check the financial records Can you consider
going into business with someone who is insolvent
or has a long history of debt hanging over their
head? This may seem obvious and yet, many
business owners fail to carry out this very
essential step. Do not hesitate to ask for their
financial records for the past (at least) two
years. You can and should get an accountant to do
a thorough reading of the accounts. Any anomalies
or alarming signs should not be ignored.
7
3. Check their distribution network An important
part of a PCD company is its distraction network.
This is usually why one looks for a pharma PCD
franchise. Hence, we must evaluate this aspect
carefully. What is the distribution network
currently available? What are the strategies in
widening this network? If the medicines require
careful storage in transportation, such as
temperature control, then check if the firm has
the capability to carry this out.
8
4. What is their propaganda strategy? A PCD firm
is also responsible for propaganda. In most cases
this is very basic PR exercise with occasional
flyers and posters. However, if you are looking
for something extra, you may have to widen your
search. You may want to check if the firm has
marketing experts who can carry out aggressive
strategies or the personnel to canvass the
market, approach doctors, chemists etc. In the
era of social media, you can also check their
social media marketing capabilities.
9
5. Check their expertise Experience always
counts. This is why we check past experience to
see the kind of market that the PCD franchise has
dealt with. Do they specialize in generic or
branded drugs? Do they deal in conventional
medicine or Ayurvedic medicine? Each sector has a
very specialized market with different
demographic and practitioners. Expertise in your
field will be an added bonus.
10
6. What is the company philosophy? Every company
has a philosophy and the PCD franchise will
represent the same philosophy. So, its important
that one ensures a common ground. Some firms may
have no fixed philosophies, while some feel
strongly about animal testing. Other firms may
have different ideas about profit generation.
Ultimately, as a partner there must be at least a
cohesiveness in business practices. 7. Ask for
references Never hesitate to ask for references
if the firm has worked for other pharma
companies. You are not looking for a stunningly
successful campaign. Instead, ask past client's
about their working practices, if they were
accessible and receptive. How did they deal with
roadblocks and challenges? You are looking firms
that show innovative thinking and believe in a
collaborative relationship.
11
Conclusion Pharma PCD franchise have emerged as
ideal partners for small-scale pharma companies.
However, before selecting a franchise partner it
is important that we pay evaluate every criterion
carefully.
12
Contact Details
Address Balaji Biotech Rajeev Agrawal
(Proprietor)No. 8, Sahjanand Estate, Behind
Lalji Mulji Transport, S.G. Highway, Sarkhej
Ahmedabad - 382210, Gujarat, India
Contact Number Mobile Number (91)-9825845426,
(91)-8460000199 Email Address Email
balajibiotech2004_at_gmail.com