Digital marketing and businesses

1
Digital Marketing And Businesses

• Presented by
• Omkar Deshapande
• Digital Marketing Consultant and trainer

2
Who I Am ?

• Omkar Deshapande
• Digital Marketing Consultant And Trainer
• 5 Year Experience
• Trained More Than 800 Students
• Lecturer at LIPS INDIA- Pune.
• Website http//dmarketingindia.com

3
Agenda
4
1. What Is Digital Marketing ?

• Digital Marketing is the marketing of products or
  services using digital technologies and tools on
  the Internet.
• Digital marketers monitor things like what is
  being viewed, how often and for how long, sales
  conversions, what content works and doesnt work,
  etc
• Digital marketing is a term used to describe the
  integrated marketing services used to attract,
  engage and convert customers online.
• Digital marketing utilizes multiple channels such
  as content marketing, influencer marketing, SEO,
  social media and online advertising to help
  brands connect with customers and uncover
  performance of marketing programs in real-time.

dmarketingindia.com
5
2. Why Digital Marketing is Importance ?

• Digital media is so pervasive that consumers have
  access to information any time and any place.
• Digital media is an ever-growing source of
  entertainment, news, shopping and social
  interaction.
• Consumers are now exposed not just to what your
  company says about your brand, but what the
  media, friends, relatives, peers, etc.
• Digital marketing allows marketers to see
  accurate results in real time.
• You can measure the ROI of pretty much any aspect
  of your marketing efforts.

dmarketingindia.com
6
3. Digital Marketing Techniques
dmarketingindia.com
7
4. SEO

• According to Wikipedia, SEO is the process of
  affecting the visibility of a website or a web
  page in a search engines unpaid results
• Search engine optimization (SEO) is the process
  of optimizing your online content, so that a
  search engine likes to show it as a top result
  for searches of a certain keyword.
• There are two types of SEO techniques

dmarketingindia.com
8
4. SEO

• On-page SEO is the practice of optimizing
  individual web pages in order to rank higher and
  earn more relevant traffic in search engines.
• On-page refers to both the content and HTML
  source code of a page that can be optimized, as
  opposed to off-page SEO which refers to links and
  other external signals.
• SEO is the magic you have to work on your
  article, in order to make Google very likely to
  include your article as one of the top results
  whenever someone searches for that keyword.

dmarketingindia.com
9
5.PPC

• PPC stands for pay-per-click, a model of internet
  marketing in which advertisers pay a fee each
  time one of their ads is clicked. Essentially,
  its a way of buying visits to your site, rather
  than attempting to earn those visits
  organically.
• Search engine advertising is one of the most
  popular forms of PPC. It allows advertisers to
  bid for ad placement in a search engine's
  sponsored links when someone searches on a
  keyword that is related to their business
  offering. For example, if we bid on the keyword
  PPC software, our ad might show up in the very
  top spot on the Google results page.

dmarketingindia.com
10
Paid Results And Organic Results
PAID RESULT
Organic RESULT
11
Paid Results Vs Organic Results
Paid Organic
Campaign goes live within 15 minutes Long time process- Requires months to rank and ranking timing is based on keyword competition.
Ranking fluctuates according to bidding, competition and quality score Once you ranked high its easy to maintain ranking
We can target variety of audience. We can only target audience whos interest is related to our web page content.
Its paid ? Its free ?
dmarketingindia.com
12
6. Social Media Marketing

• Social Media Marketing is marketing products and
  services on social platforms like Facebook,
  Instagram, twitter many more
• Now a days social media marketing is becoming
  more popular, users spend hours of day on social
  media and it became a way for different
  businesses to market their product or services
  using social media platforms.
• Here are also both ways to market your business
  or service one is organic and second one is paid.
• Facebook is becoming more powerful for social
  media marketing and targeting as there are more
  than 2 billion Facebook users.

dmarketingindia.com
13
7. Tips Before choosing DM Agency for your
business

• Know your needs Research your needs, youve got
  to know what you want. Which Digital Marketing
  services is suitable for your business like SEO,
  PPC, Email marketing, ETC
• Know their strengths Research about agency which
  Digital Marketing service they provide better
  than other agency.
• Research their current work.
• Transparency Check, does your agency provides
  detailed report or not , many agencies lie about
  their campaign spending and reports by providing
  fake screenshots, so it is necessary to track
  spending report monthly.

dmarketingindia.com
14
8. Services Offered By Me

• Google AdWords Paid Search Management
• Google AdWords Remarketing
• Search Engine Optimization Campaigns
• Social Media Management
• Online Reputation Management
• Websites And App Development
• Contact For Free Digital Marketing Analysis
  marketer.omkar_at_gmail.com

dmarketingindia.com
15
Thank You

• Omkar Deshapande
• E-mail marketer.omkar_at_gmail.com
• LinkedIn https//www.linkedin.com/in/deshpandeom
  kar