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How to pdf work in seo

• PDF documents often contain a large amount of
  rich content that Google is able to index, which
  should really make them perfect fodder for SEO
  campaigns.
• However, optimizing PDFs for search requires SEOs
  to follow a slightly different set of rules. The
  framework is broadly the same as a typical SEO
  approach, but the details differ in some crucial
  ways.
• PDFs are also used to house a specific type of
  content and, as such, attempts to optimize these
  documents must bear that in mind.
• Follow the 10 tips below and you should have a
  much better chance of gaining SEO traffic from
  PDFs.

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Are PDFs Optimal For SEO?
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The Pros Of Using PDFs

• There are some pros to using PDFs. Besides ease
  of use, they can help with indexing because these
  documents contain meta data, links, indexable
  content and authorship attributes.
• PDFs can be very helpful for marketers,
  especially those with smaller teams or limited
  resources. Theyre easy to create just save
  your document from Word, Illustrator, etc., as a
  PDF. Press releases, case studies, product data
  sheets and more can quickly be converted to an
  essentially web-ready format. For those without
  any HTML programming knowledge, PDFs for certain
  document types can be a fast way to publish
  web-based content.

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Contain Meta Data
PDFs also contain meta data, such as meta
keywords and descriptions. You can find and edit
the meta information under Properties in the File
menu in Adobe Acrobat. While meta data doesnt
have a high impact on SEO anymore, I like to
think of the meta description as your opportunity
to craft just the right description that will
compel a searcher to choose your website in the
SERPs, and Id rather write my own description
than have a search engine choose it for me.
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