https://www.appjetty.com/blog/powerful-seo-tactics-help-magento-ecommerce-store-rank-high/

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Some Powerful SEO Tactics to Help Your Magento
Ecommerce Store Rank High
Ranking on the first page of Google search engine
and taking one of the ten places is quite a
challenge. The success of your ecommerce
store largely depends on this phenomenon.
Sometimes, even ranking on the first page is not
enough. You need to be on the number 1 position.
In an article title Google Results Position
How Much Is First Place Really Worth? by
Gabe Donnini, it was mentioned that The
share of clicks that come from the first
position are double than that of second
position. This clearly shows the importance of
first position.
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• If you are start-up willing to establish your
  presence on the first page of search engines
  and fetch traffic, you must be aware of the
  SEO tactics and strategies that can help your
  ecommerce webstore to get to the top. Take a look
  at some of these SEO tips given below
• Conduct Keyword Research
• The first step to undertake before
  commencing upon any kind of SEO work is to
  begin with keyword research. You need to do this
  because if you target the wrong keywords, you
  will never be able to draw traffic on your
  website which will clearly affect your business
  in a long run.
• Search relevant keywords
• While conducting the keyword research, take
  search volume, relevancy as well as ranking
  complexity into consideration. Choose keywords
  that are most relevant with your products
  and services and have a good search volume
  in Googles free AdWords Keyword tool. Do
  not go for keywords that are very detailed,
  complicated or competitive. Highly
  competitive keywords might take long to get
  ranked.
• Make the most out of long-tailed keywords
• Your business might have additional and specific
  keywords that need to be targeted. These
  keywords contain more than one word and
  are known as long-tailed keywords. Now the
  question is, how would you target them? In
  order to capitalize on these keywords, you
  need to create a blog content which
  includes these keywords. Moz revealed in one
  of their articles that although long tail
  contains millions of unique searches that are
  conducted a few times in a day when taken
  together they, comprise majority of the world's
  search volume. Needless to say, it is better
  not to stuff your content with lot of keywords
  and write with the intent to reach people and not
  rank on search engines.

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c. Dont cannibalize keywords When several
pages of the same website try to rank for
the same keyword, it is known as
keyword cannibalization. Sean Work from
KISSmetrics revealed that Keyword
cannibalization confuses search engines as they
need to choose which web page is more important
for a particular keyword out of the many web
pages. This means that should also avoid
writing a blog post using a keyword which has
been majorly targeted on your other web
pages. 2. Perform Competitor Research After
youve done keyword research, you need to
conduct competitor research. As a part of
competitor research, you need to know the
keywords that your competitors have
targeted. Read the content on their web
pages and gather the keywords they have
used as a part of their SEO strategy. You
can check if your competitors have a higher
Domain Authority and higher Page Authority as
compared to you. This can be done with
the help of Mozs toolbar. In case your
competitors higher DAs and PAs compared to
you, you might want to target other keywords as
it might be difficult competing against
them. Also try to know where your competitors
are getting their inbound links from. Use Open
Site Explorer to fetch this information. Get a
link from these websites through press outreach
and global outreach. But before getting in touch
with these websites, get rid of a website having
a low DA score. Try to inspect the site
architecture of your competitors. Know
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• about their navigation and deep-linking
  tactics. Magento ecommerce stores should
  consider aspects like
• Products in different categories
• Highly sold products in a particular category
• Recently viewed products
• Top rated products
• Related products
• Once you get to know about the
  architectures of these ecommerce stores, you
  can create the architecture of your store based
  on it.
• 3. Use a Good SEO Extension for Magento
• Using a good Magento SEO extension to take
  care of all your on-page seo activities is one
  of the smartest things you can do to enhance your
  stores presence in search. A good extension will
  enable store owners to edit and manage URL meta
  data and automates the process of template
  application. But while choosing a Magento based
  Seo Plugin, make sure that it is offers some
  value added features apart from the common
  features that such plugins provide. You
  should also consider the functionalities
  that it can add to your Magento Store.
• A superior quality SEO plugin for Magento is the
  one that allows you to set the products for
  which you can apply the templates, set
  limits for Metadata, provides you with
  notifications about SEO execution errors and
  much more. You can find cost-effective Magento
  based SEO plugins in the market.

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• Make the Most Out of Customer Reviews
• Customer reviews are the first thing that is
  noticed by the people who visit an ecommerce
  store to buy a particular product. Shopify
  revealed that it is possible to boost the
  conversion rate of your ecommerce store by 14-76
  if you add product reviews on your online store.
  Apart from increasing conversions, frequent
  customer reviews offer fresh content that
  Google search engines always support. This has a
  positive effect on your SEO activities.
• If you have sold a particular product to
  your customer and they have been using it,
  you can also send them an email requesting
  them to provide ratings and reviews for the
  plugin they have been using.
• Integrate your Store With Social Media
• Social Media stands of utmost importance in
  todays times. Integrating social media
  channels with your ecommerce store helps you to
  engage with your customers, grow your
  community and share the content related to
  your products. In order to amplify your traffic
  through social media, you should create your
  brand pages on social media pages and add
  buttons on your homepage, product pages,
  blog posts and other pages.
• According to Forbes Magazine, Google has clearly
  said that social signals play a significant role
  in its algorithm. Although Instagram, Facebook
  and Twitter are important, several search
  results from these networks are restricted.
  Hence, you also need to set up your presence on
  Google and get engaged to your customers.

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• Test Your Website Speed
• Nobody likes to shop from a store that
  takes years to load. If your website
  doesnt load in few seconds, your customers
  are likely to visit the website of your
  customer. So if you do not want to lose customers
  due to the speed of your website, consider using
  a speed testing tool. If your website takes more
  than 3 seconds to load, you can boost its speed
  by purchasing some server space, reducing file
  and image sizes and using a different CMS.
• If it takes more than 3 seconds for your website
  to load, you can increase the speed by buying
  more server space, using a different CMS
  (for example, Magento is notoriously slow,
  whereas WooCommerce is known for being fast), or
  reducing image and file sizes.
• You can read more tips on boosting the
  speed of your ecommerce website by reading
  this article written by Neil Patel.
• Track the Traffic on Your Estore
• You need to keep checking the traffic on your
  your ecommerce store and track your online
  sales from time to time. In order to
  conduct these activities successfully, you
  can use Google Analytics UA tag. It will
  also help you to know about the usage data of
  your website, traffic sources, bounce rate and
  much more.
• As soon as you have incorporated the Google
  Analytics code, you should also set up ecommerce
  tracking in order to know about the transactions
  that happen on your website. By knowing that
  which products get sold

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and which do not, you will be able to
work towards enhancing the features and
functionalities of your products. Above
mentioned tips will definitely boost the ranking
of your Magento store on search engines. If
you do not know how to execute SEO
techniques, you should consider hiring SEO
development professionals who can help your
websites to rank high. To know more about
product https//www.appjetty.com/magento-seo-hub
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