Efficiency of Indian Matrimony Sites

1
are online matrimony in india efficient?

• A Story of Hundreds of Online Matrimonial Sites
  and Millions of Profiles.

Source
2
Introduction

• Around the same time as Internet boom started in
  India, the online matrimonial portals likewise
  came into existence.
• A country that believes in marriages are planned
  meeting up of couples, their stars, their
  horoscopes and their families, relies on highly
  accurate data.
• The challenge of matchmaking is huge both in
  terms of information and co-ordinations.
• Both economics and technology of this matchmaking
  business always experience changes. 

https//matrimony.lallabi.com
3
Understanding The Demand

• Indian Internet Users are the Fastest Growing
  Globally
• Online Services are becoming convenient,
  economical and less cumbersome.
• Estimate of 50-55 million online subscribers
  enrolled their profiles and 2.5 million uploaded
  their profiles on Indian Matrimonial sites.
• By 2018, it is said that the country's
  matrimonial business will acquire a size of the
  mega sector with a super target of Rs 1,000 crore
  in India.
• Matrimonial websites are progressively turning
  into a superior choice for the new generation in
  their search for potential mates.

https//matrimony.lallabi.com
4
Understanding The Supply

• Sites providing match making based on Age,
  Profession, Religion, Ethnicity and Caste based
  profiles.
• Exclusive sites are popping up for different
  communities.
• Conveniently anonymous, and could turn
  recognizable when things moved from one stage to
  another.
• Data Mining and Analytics is gathering and
  processing the information of profiles to improve
  matching capabilities.
• More investors are showing interest in building
  the site and adopting new technologies for better
  user experience.

https//matrimony.lallabi.com
5
Understanding the Challenges

• Huge Data of profiles with different requirements
  and specific demands.
• Adopting New Technologies and recruiting Experts.
• Lack of research of ever changing dynamics and
  economics of marriage industry.
• Poor understanding of the requirements and
  demands of the Millenials.
• Neck to Neck Competition among the Sites.

https//matrimony.lallabi.com
6
Conclusion

• Online Matrimonial sites are the reason for the
  paradigm shift in the traditional way of match
  making.
• As the number of internet users are increasing,
  matrimonial sites are getting more subscribers
  which is making them into a huge data mine.
• Few sites have succeeded in utilizing this data
  and delivering efficiently.
• Few new sites are promising in terms of
  providing unique solutions and reliability.
• Overall Efficiency is average and still has long
  way to go.