Networking Event

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The Benefits Of SMS Campaign For Your Business
Networking Event
After investing time and effort organising your
networking event, you want to be able to reach
your events potential. Using an SMS marketing
tool can enhance your efforts to maximise
attendance, engagement, and organisation. Here at
SMS Campaign, weve recently been working with
The Business Networking Show and The Somerset
Business Show. Weve demonstrated how using an
SMS tool can maximise the results of your
business networking event.
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One of the big benefits of using SMS as a part of
your event is that it provides a fast, clear, and
cheap way of promoting an event. In a
technological world, you cant rely on older
methods like flyers and posters. They might have
some benefit, but it is through technology that
most engagement and promotions are submitted.
Using an SMS marketing tool, you can send bulk
text messages to groups of people. And even the
simplest, shortest message has a strong impact.
In a recent campaign, we ran for the above shows,
93 of messages we sent were opened and read.
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Maximise your attendance at Your Next networking
event
Following the last point, using SMS as part of
your event planning will help you maximise
attendance. This is partly because of the
promotional work you can do with SMS. And,
because of the high likelihood that the message
will be read. But SMS has another key benefit
compared to other forms of communication. Because
of its brevity and speed, it can be used with
urgency. People have access to their mobiles
nearly 24/7. And unlike emails or apps, texts are
always on and available.
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For example, heres one message we sent for the
Somerset Business Show. Its www.TheSomersetBusin
essShow.co.uk TOMORROW. Get ready for a
jam-packed day. The show starts at 10 am, bring
lots of cards! See you there. You could, of
course, customise the message however you would
like. We chose to highlight the urgency of the
show being the next day, and the time it began.
We also included a link for further information,
which many people chose to follow and engage
with. However, messages could include the time
and venue, or brief directions, or even a link to
a map. The great thing about SMS messages is the
fact they can be customised and personalised.
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There are many other benefits to using SMS
marketing as a part of your event. Another great
use is to schedule messages for delegates to
receive after the event, thanking them for
attending. You can provide a link to a survey,
letting you have valuable feedback to use for
your next event. Additionally, you can even use
SMS marketing tools to organise your staff or
volunteers. As a readily-available, instant form
of communication, its a great way to keep your
colleagues updated as things happen. Or even
schedule or send messages requesting status
reports.
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CONTACT US
https//smscampaign.co.uk/sms-benefits-business-ev
ent/
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