What skills are needed for a career in digital marketing? - PowerPoint PPT Presentation

About This Presentation
Title:

What skills are needed for a career in digital marketing?

Description:

Projections estimate that internet content will grow and expand by 600% come the year 2020, which let’s face it, isn’t that far off. In knowing this, the role of the digital marketer becomes increasingly important, and job opportunities in this line of work should be abundant. – PowerPoint PPT presentation

Number of Views:27

less

Transcript and Presenter's Notes

Title: What skills are needed for a career in digital marketing?


1
What skills are needed for a career in digital
marketing?
2
  • Projections estimate that internet content will
    grow and expand by 600 come the year 2020, which
    lets face it, isnt that far off. In knowing
    this, the role of the digital marketer becomes
    increasingly important, and job opportunities in
    this line of work should be abundant.
  • If youre thinking about pursuing digital
    marketing as a career, here are some of the
    skills necessary to be successful at the job
  • A strong sense of intellectual curiosity
  • The tech world is constantly evolving, bringing
    with it constant changes to the world of digital
    marketing. To stay on top of the game, or even
    better, to stay

3
  • ahead of the game, you must be willing to
    question everything and look deeply at the bigger
    picture. Only then, do you have a chance of being
    successful and standing out from the crowd.
  • Creative spark
  • In a competitive field, creativity is vital to
    stand out and be noticed, not just as a digital
    marketer, but for the products or services that
    you are marketing. Fortunately, if youre a good
    digital marketer, such competition will be your
    driving force, if not, you stand every chance of
    going under.

4
  • An analytic mind and the ability to use
    data-driven metrics
  • With more of todays modern consumers researching
    and buying products online, the need to make
    sense of that data, has never been more
    important. Of course, if you dont possess an
    analytical mind, there is software to analyse the
    data for you, but its crucial to use this and
    its results, effectively.
  • Great passion for what you do
  • There is the argument that ultimate success can
    only be achieved through great drive and passion,
    and this is probably true for every profession,
    digital marketing

5
  • included. Your passion is usually reflected in
    your work, and vice versa, so if youre
    passionate about what you do and what you are
    selling, then your digital marketing campaign has
    more chance of being successful.
  • Possess up to date digital marketing knowledge
  • It may sound obvious, but how can you expect to
    stay ahead of your competitors if you cant stay
    ahead of changes to the industry? There is really
    no excuse for not being up to date with tech and
    industry changes, particularly as there are so
    many great online (and often free) educational
    courses available in which you can continually
    upgrade your knowledge and skills.

6
  • A willingness to get some experience
  • There are many opportunities available nowadays
    for creating free websites, in which you can get
    some practice in and test out your skills. You
    dont need to go to a class, an internship or a
    job for this, and there is an abundance of free
    educational resources available too. In short,
    there is no excuse for inexperience and potential
    employees will know this too. If youre setting
    up as a freelance digital marketer, then gaining
    some experience first will be essential.
  • If youre going to be trying to sell a product
    for a company, such as a car, then get some
    physical experience too, by test driving the car,
    and doing plenty of your own independent
    research.

7
  • While it may be true that anyone can turn their
    hand to digital marketing, it is perhaps not true
    to assume that anyone can be good at it. If you
    want a career in an exciting and fast changing
    industry, then digital marketing could be right
    for you, but stay ahead of your competitors by
    continually learning and gaining experience, and
    perhaps most importantly, never become
    complacent.
  • Digital-Marketing-Course.org is an initiative to
    educate people on digital marketing scope in
    india. Whether you want to know what is digital
    marketing or looking for a comprehensive guide on
    digital marketing career in india, jobs, etc.,
    this website is a must visit http//www.digital-ma
    rketing-course.org/
Write a Comment
User Comments (0)
About PowerShow.com