Title: Steps taken to drive more customer engagement by customer Profiling
1 How to drive more customer engagement by
customer Profiling
2Introduction
- The meaning of Customer Profiling refers to a
descriptive analysis of ones ideal customer for
the firm. It is a marketing concept that several
firms use to know their customers better and
formulate their business plans accordingly. - The use of appropriate call center software is
essential to manage such a humongous amount of
customers data in the system. - The utility of customer profiling has become all
the more important because 70 of the customers
are in the age group of 18-40 these days. - An entrepreneur should opt to convert them into
his target customers to enhance his future sales
prospects. - Such tools or marketing activities highlight the
customers interests, preference, and
requirements regarding a particular product.
3Enhance the Product Quality
- According to the latest marketing survey, around
65 of the customers instantly buy a product when
it is new and improved. - So, the entrepreneur has to keep such things in
mind while launching or re-launching his own
products. - Once, customers profiling is done, the
entrepreneur then needs to work harder to grab
the relevant and essential feedbacks from them in
the optimum manner.
4Garnering Customer Feedbacks
It is necessary to understand the appealing
factor of any product. So, garnering necessary
feedback from customers is a good idea to plan
the future strategy of the business keeping
target audience in mind. As many as 60 of the
consumers are always ready to give their
feedbacks regarding the product that they use
regularly.
5Classify Consumers Into Smaller Groups
- Customer profiling should be ideally done by
categorizing the entire customer base into
types or groups of customers. - The demographic and behavioral classifications
should be done to gauge the true opinion of the
customers regarding the particular product or
services of the company. - Sometimes, the company can also segment the
groups as per their shared traits and
characteristics. - Usually, entrepreneurs opt for targeting by
specific segment to make the entire profiling
process easier and hassle-free. - Once the appropriate customers profiles are
created, the company can then analyze the data
carefully to identify the particular trends and
preferences of the customers on the companys
specific products or services.
6Understand the Customers Expectations
- Understanding the behavioral aspect of the
customers empowers a firm to make better products
in the future. - Eventually, customers are the kings, and they
will buy the products. - So, the interest and feedbacks of the customers
should be always taken into consideration during
the entire business. - Profiling helps the sales team and management to
take concrete actions to augment the marketing
and promotional strategies of the particular
product.
7Your Free Trial Is Just A Click Away
8Thank You