Influencer Marketing Platform | One Impression

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Influencer Marketing Platform One
Impression(fake followers)

• Ways to identify if an influencer has fake
  followers

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Ways to identify if an influencer has fake
followers
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Instagram is one of the most engaging social
media platforms. Influencer partnerships have
replaced traditional ads and have become the next
big thing in digital marketing world. Influencers
have become a part of a social media strategies
today, driving competition among Influencers.
Unfortunately, there are few influencers who, in
greed to become popular quicker, have bought
their followers which is referred to as having
Fake Followers. This results in significantly
low reach of the target audience. Hence, before
you get to signing any contracts with
influencers, you need to make sure that the
Instagram influencers youre working with are the
real deal. Heres how to spot a fake Instagram
influencer.
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Engagement to follower Ratio Check the
influencers following and then check how many
followers are engaging with their post. Though,
it is easy to calculate engagement rate by
impressions, but since impressions data is not
publicly available, the best way is to see how
many likes and comments an Instagram influencer
gets compared to his/her following. You should
atleast check 5-10 posts to verify their
engagements. Typically an influencer should have
2-3 engagement rate, if not then the followers
might be fake. Follower Growth rate If you see
a sudden increase in the number of followers of
an influencer, then the followers might be
purchased. Organic followers increase, slowly and
with time. There tends to be a fairly consistent
trend line of follower growth in terms of organic
followers. Check their followers You should
check influencers followers to identify if they
are fake or not. Followers with No photo or posts
are highly probable to be fake followers. One
Impression is a technology based influencer
marketing platform with a network of Industries
across fashion, lifestyle, fitness etc. We are
engaged with leading brands of our country and
helping them achieve great results.