B2B MARKETING MISTAKES THAT YOU SHOULD AVOID

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B2B MARKETING MISTAKES THAT YOU SHOULD AVOID
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• We all know, there are two broad categorizations.
  One is the business to customers while another is
  business to business. When you talk about
  business to business marketing, the dimensions
  are completely different altogether. You approach
  cannot be same as it would be for B2C. So, you
  can gauge that there are a lot of changes that
  marketing in B2B faces.
• Marketing for B2B is not an easy task which is
  why brands tend to commit a lot of many mistakes
  which can be easily avoided. Hence, we thought of
  listing the BEB marketing mistakes that you
  should avoid no mater.

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Lack of social media

• When you are in B2B, you often underestimate the
  power of social media. Not focusing on social
  media is the worst thing that you can do to your
  business. Avoid that! Building a strong social
  media presence matters no matter what business
  are you into.

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Not using emails

• Do not underestimate the power of emailers.
  Emailers can do wonders for your business and I
  mean it! Use emails to talk about your business
  and exciting services that you offer. Your
  clients are most likely to meet you via an email
  so it is best to pitch right there.

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Being adaptive

• It is important for your survival to be as
  adaptive as you can. The marketing tools are ever
  changing and matching pace with them is your sole
  responsibility. Even if you are dealing with
  business to business, you must not underestimate
  your marketing efforts. Be adaptable as much as
  you can. Your business strategy should keep on
  evolving as the trends in marketing changes.
  Business marketplace india.

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Focusing only on lead generation

• Leads are important, agreed! But focusing only on
  lead generation can be draining to your business.
  Investing a little more in the brand presence and
  its image is vital. So focus on lead generation
  but, do not focus entirely on that. Build a brand
  image too. Join now

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Not gathering feedbacks

• Feedbacks are important more than anything else.
  Each time you serve a client please ensure that
  you gain unbiased feedbacks from your clients.
  These feedbacks are crucial for you as they help
  in building your strategies and identifying the
  areas where you lack.

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Overdoing

• Sometimes in the quest of promoting your brand,
  you tend to overdo a lot many times. Avoid this.
  Understand hat your audience posses a certain
  level of interest in your service/product hence,
  pushing too many emails, calls or SMSs would only
  lead to dipping don the interest. Certainly, it
  will bring ou to the point where your audience
  wont even bother about your product/service
  anymore.

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• These were the 6 basic B2B marketing mistakes
  that you should be avoiding. After all, when you
  aim at the growth of your brand in the market ,
  each step that you take should be well
  calculated. Researching about your clients
  business and offering them something that another
  service provider isnt providing is important.
  This sets your brand USP for sure.

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