Improving Website Performance with Call Tracking

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Improving Website Performance with Call Tracking
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• Its common for business owners to evaluate
  the performance of their website by number of
  visitors, shopping cart conversions, and paid
  search clicks. These are important, but they
  dont tell the whole story. To get that, you need
  to enable call tracking software.

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• This might seem like a strange recommendation
  for online businesses. That is because most
  Internet entrepreneurs prefer to conduct
  transactions through the companys website
  because its faster and costs less. However, its
  still important to track phone calls from your
  customers and prospects. When you know what to
  look for, these calls can provide deep insights
  about your companys website. At Call Sumo, we
  recommend that our customers take the steps
  outlined below for improving website performance
  with call tracking.

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Determine Which Pages Customers View Before
Calling

• Perhaps you think you dont need call
  tracking because your business already has a
  strong presence on the Internet and hundreds or
  thousands of social media followers. When you
  implement call tracking, each visitor to your
  website receives his or her own unique telephone
  number. This gives you the ability to understand
  the journey each person took to reach you. It
  tells you how they found your site and the
  actions they took upon arriving. You can better
  meet customer needs with this important insight.

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• The ability to follow each customers
  journey allows you to analyze how he or she
  engages with your brand. This information is
  vital to understand which pages on your website
  are most effective.

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Call Recording Provides Opportunities You Didnt
Know Existed

• With Call Sumo you can choose to listen to
  customer phone calls.  This allows you to learn
  more about the source of telephone inquiries so
  you know which areas of your website need further
  development. These deep insights can provide
  numerous opportunities for your company. By
  listening in on calls, you can predict upcoming
  changes in demand and produce new products and
  service that your customers express interest in
  having. It also gives you the ability to reach
  new markets.

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• The future success of your website depends on
  how well your keywords rank. Call Sumos program
  enables you to improve your SEO marketing by
  giving you accurate and detailed data about the
  current demand of each keyword. When you know
  which key phrases and words attract potential
  customers, it allows you to produce better
  targeted ads.

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Change Your Inbound Marketing Strategy to Improve
Leads

• When you include call marketing with your
  overall strategy, it enables you to discover
  which of your marketing campaigns generate higher
  returns and quality leads. Many companies throw
  money at a variety of marketing campaigns
  thinking this helps to attract the most people.
  Unfortunately, this isnt usually the case. Our
  call tracking program allows you to assign each
  marketing campaign its own unique call tracking
  number. Its much easier for you to evaluate the
  effectiveness of each campaign with call tracking
  in place.

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• Investing in pay-per-click (PPC) advertising
  is essential to drive traffic to your website. It
  also helps you see the effectiveness of each
  campaign, keyword, landing page, and message.
  Call Sumos detailed reporting makes it simple to
  determine the most inefficient areas of
  advertising so you can make improvements. It also
  allows you to invest more money in the most
  effective marketing campaigns.

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Improve Your Online Performance with Reliable
Lead Tracking and Closed Loop Reporting

• Its easy to integrate your CRM software with
  Call Sumo so you have a complete view of the
  response to your marketing efforts. You will be
  amazed at the difference in results when you have
  coordinated reporting, improved targeting, SEO
  call tracking, and higher quality content. Please
  contact us to request a demo to see this in
  action.