The crucial role of translation services in automotive industry

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The crucial role of translation services in
Automotive Industry
The global automotive industry has witnessed
numerous trend setting changes in the past as
the segment comprises of renowned automobile
giants from across the world.
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Since automobile companies are prevalent in a
host of different countries and are further
intending to penetrate new markets, the demand
for translation services in the sector is at an
all time high.
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In the present scenario many vehicles are
manufactured with parts sourced from Original
Equipment Manufacturers (OEMs) spread across the
globe. For manufacturing facilities and OEMs a
huge number of specialized parts involve precise
documentation and labeling to align with the
languages spoken in the countries where they will
be put to use.
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Also since vehicles are manufactured and marketed
in every nation across the world which in-turn
generates the requirement of translation of
crucial information like the features of the
vehicle, brochures, commercials, print
advertisements, billboards etc.
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Documents and Manuals
Since the sale of an automobile involves tons of
documentation and paperwork processes including
brochures, owner manuals, invoices, warranty
cards it is essential to precisely translate
this material in the native language of consumers
to avoid any misunderstanding. It is also
important to mention that even a flimsy error in
such crucial documents can hamper the image of
the brand significantly.
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Digital systems inside the vehicle
Since every vehicle in the present era is
equipped with computerized digital systems like
navigation, climate control, GPS systems, smart
entertainment system, voice control systems
etc., an accurate translation is required for
their user interface in multiple languages to
cater to global customers.
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Digital systems inside the vehicle
Since every vehicle in the present era is
equipped with computerized digital systems like
navigation, climate control, GPS systems, smart
entertainment system, voice control systems
etc., an accurate translation is required for
their user interface in multiple languages to
cater to global customers.
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Owner manuals
Owner manuals need to be crisp and consistent in
language, which involves a considerable
expertise of the translator to offer a quality
translated version of the manual content across
the globe.
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Websites
Since the website of an automobile company in
particular country shares important information
like the type of vehicle models available,
features, pricing, nearby dealers, brochures
among others, it should offer content in the
native language. Since purchasing a vehicle is
huge investment, consumers want to avail
in-depth and accurate information about the
product which is only possible via a flawless
translation.
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Service and workshop related content
Since the workshop and service center manuals are
utilized by engineers and mechanics, it also
involves technical terminologies which demands
industry specialists to be involved in the
translation process. Many such translators could
also be ex professionals in the automotive sector.
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After sales service
After sales service is crucial for an automobile
brand to not only retain its customers but to
also expand its business in any region. Speaking
the native language of customers by service
representatives creates a connect with them for
the brand. Also since the customer service
professionals are mostly natives of the region,
they too require a translated version of the
crucial information which could be explained to
the customers.
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