ROI - Brand V/S Influencer

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ROI?-?Brand V/S Influencer
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• Since the boom of social media Influencer
  Marketing, companies and brands have continuously
  evolved the parameters of influencing to have
  better returns. While some companies have
  achieved 7X returns by using Influencer
  Marketing, others have 11X. A few brands focus
  solely on Influencer Marketing, knowing it to be
  the most cost effective method to reach their
  target audience. Brands invest billions of
  dollars every year to reach and retain their
  target audience through various mediums like TV,
  radio, digital advertisements, celebrity
  endorsements and more, which are high investment
  methods.

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• Investment does not merely refer to the money
  directly spent on the campaign, but the
  collective time and effort that goes into
  strategizing, conceptualizing, and executing the
  campaign. If done right, each of these methods
  reaches out to millions of potential customers
  and is able to increase the brands presence and
  sales, on average giving returns of 2X??5X. But
  the costs involved are extremely high and if the
  ad campaign is unsuccessful, it costs the brands
  a lot of money! So, why do brands still engage in
  such high cost marketing methods? Simply because
  they will give the brand a very high return on
  their investment as well. Social media
  Influencers are able to generate a higher impact
  with respect to the investment required, the
  campaign is more flexible and significantly
  easier to track.
• As an Influencer, it is critical for you to
  understand your Return on Investment. Youve
  spent endless hours thinking how to engage your
  followers and in understanding their interests.
  You have spent money on organizing photoshoots
  for the products you share with your followers
  and hours scouting for the perfect location and
  theme. The return for Influencers may not
  necessarily be indicated by monetary
  compensation, but higher impressions, reach and
  engagement of the posts. That is the goal you
  have been working towards, to try to influence as
  many relevant followers as you can.

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ROI?-?Brand V/S Influencer
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• You have worked hard and long, feeling you
  deserve to be paid for delivering a brand to
  thousands of followers on your platform. But, how
  relevant are your followers to the brands? Will
  engaging with your page give the brand a high
  ROI? The better an Influencer is at engaging
  relevant audience, the more likely they are to
  provide brands with promising results and in
  return, they can certainly ask for monetary
  compensation. Its no longer about the number of
  followers you have, it is about the amount of
  relevant target audience amongst your followers
  for the brands. Visit on our blog

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