Enhance Your Social Media Marketing with Call Tracking

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Enhance Your Social Media Marketing with Call
Tracking
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(No Transcript)
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• Call tracking is a simple concept that your
  company can use in a variety of advertising
  campaigns. It allows you to compare clicks and
  calls as well as measure the effectiveness of
  your offline and online marketing. Although call
  tracking provides highly detailed metrics to help
  evaluate the effective of marketing campaigns,
  many companies fail to use it for their social
  media platforms.

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• Call Sumos call tracking software is an
  effective solution of any size of business. Those
  on the small and medium end of the spectrum tend
  to rely on advertising methods such as targeted
  paid ads in their local market, billboards,
  printed ads, and local listings. However, its
  important to engage with their social media
  accounts to help establish trust with the local
  community in an online format.

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• What many small business owners fail to realize
  is that social media is its own form of
  advertising and marketing. That means it also
  needs monitoring to determine return on
  investment (ROI). Here is how we recommend
  integrating call tracking with your social media
  accounts so you can see how well they contribute
  to the financial success of your business.

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How to Evaluate the ROI of Each Social Network
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• To determine how many calls your company receives
  after someone views its profile on Google,
  Facebook, or Twitter, you just need to assign a
  unique telephone number to each account. Its
  common for business owners to consider
  their social media success by counting things
  like comments, likes, and shares. However, that
  doesnt provide a complete picture. With our call
  tracking software, you can see how many calls
  came from each network. If you receive the fewest
  calls from the largest network, its worth your
  time to find out why.

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Improve Engagement with Your Social Media Audience

• Businesses must take care with their social media
  not to post too many sales pitches because that
  can turn people off. After all, the purpose of
  social media is to build online relationships by
  appearing friendly, available, and approachable.
  Working in a call to action (CTA) is fine if you
  do it in a friendly way. For example, you can
  word the CTA feel free to contact us with
  additional questions. By providing a tracking
  number with the CTA, you can evaluate the
  effectiveness of your social media posts.

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Record Calls of Your Online Community
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• Have you ever wondered what your online followers
  really think of your company? Its easy to find
  out with our call recording feature called
  sentiment analysis, which informs you of what
  people following your social media accounts post
  about your company. We take it a step further by
  tracking calls made from each page. If customers
  from one social media page call to lodge
  complaints more than those on other pages, it
  alerts you to the fact that you need to provide
  more information on that account.

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Tie Leads with Organic Searches

• To uncover these details, you need a unique phone
  number for each social media channel. You also
  have the option of choosing a single number for
  Google Places. When displaying this number in the
  SERP, it should go next to your business address,
  hours of availability, and local map.

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• The benefit of organizing your company details in
  such a clear manner is that it can draw clicks
  away from the highest search engine results. This
  allows you to see if a customer inquiry came from
  one of your social media accounts or through
  organic search.

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Attribute Sales and Leads More Accurately

• If one of your social media followers clicks a
  link to your company website prior to calling, it
  still counts as a social success. We recommend
  tracking your calls at the source level. This
  enables you to see the source of the social media
  visitor. It also displays the corresponding
  telephone number to the visitor as he or she
  views your website. That means Facebook gets the
  lead attribution as the source that the customer
  originally came through before calling your
  company.

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• Our call tracking and recording software gives
  you a much more accurate picture of what drives
  people to call your business. The only way to get
  an entirely accurate view is to include your
  social media accounts. This allows you to improve
  customer service by showing you what your
  audience responds to and what it ignores. It also
  makes it easier to establish the tone for each
  social media platform.

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• Up until now, you didnt know what you have been
  missing. Now that you see the benefits of
  determining social media ROI, we would love to
  give you a demonstration of our call tracking and
  recording software programs.