Germany Hair Care Market Demand

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Germany Hair Care Market Demand
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This report provides a concise overview of the
Haircare Market in Germany. After reading this
report, you will understand the size of the
market, the economic, demographic, and behavioral
trends that will drive its evolution and the
leading companies within the market, allowing you
to plan effectively for the future. This
overview of the consumer and market dynamics of
the German Haircare sector allows new entrants
and established companies to gain rapid and
comprehensive insight into the current state of
the market and identify the key trends that will
drive growth in the coming years. Categories
that are essential for hair health and hygiene
such as Conditioner and Shampoo will register
positive value and volume growth between 2012 and
2017. Conversely, less essential categories such
as Hair Colorants and Styling Agents will
decrease in value during the same period.
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An aging population and increasing demand for
natural products will drive sales of Haircare
products between 2012 and 2017. Meanwhile,
private label Haircare products are gaining
importance and are poised for growth during
2012-2017. Poor consumer sentiment, brought about
by the recent economic downturn, had led to
consumers purchasing private label products in
greater numbers as they offer greater volumes at
a lower price. This report brings together
consumer insight and market data to provide a
comprehensive brief of the German Haircare
sector. This allows for the rapid identification
of key growth opportunities across five Haircare
categories and their packaging.
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Key growth categories are highlighted by
analyzing the market dynamics of five Haircare
categories Conditioner, Hair Colorants, Perms
Relaxers, Shampoo, and Styling Agents. Market
shares are provided for the leading brands across
the Conditioner, Hair Colorants, Perms Relaxers,
Shampoo, and Styling Agents categories. An
overview of packaging trends in the German
Haircare sector is provided, including primary
packaging material and type, packaging closures,
and outer packaging. Key future trends are
highlighted and analyzed in order to identify
opportunities and threats in the Haircare sector.
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Better Off and Older men and women have the
highest consumption share of Haircare products in
Germany. However, time does not play a
significant role with respect to making Haircare
purchase decisions. Hypermarkets Supermarkets
were the most popular retail format for Health
Beauty products during 2009-2012, closely
followed by Health Beauty Stores and Drug
Stores Pharmacies. Analysis of the change in
Germany's Haircare sector between 2007 and 2017
highlights clear winners and losers.
Beauty-driven Haircare categories such as Hair
Colorants and Styling Agents will lose market
share to more essential Haircare products such as
Shampoo and Conditioners between 2007 and 2017.
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Private label penetration is higher in essential
categories such as Shampoo than in more
beauty-driven categories such as Styling Agents
and Hair Colorants. During 2007-2012, Conditioner
was the only category to register positive
growth. In future, Conditioner will record
positive growth and gain market share in the
overall Haircare market
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For more information on the market research
report please refer to the below
linkhttps//www.kenresearch.com/consumer-product
s-and-retail/cosmetics-and-personal-care/trends-de
velopments-the-haircare-sector-germany/1118-95.htm
l    Contact UsKen ResearchAnkur Gupta, Head
Marketing CommunicationsAnkur_at_kenresearch.com
91-9015378249
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