Google’s top three ranking signals

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Googles top three ranking signals
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The way Google is ranking web pages for a search
query is far too complex. Nobody knows the
complete search algorithm of Google. It is one of
the long kept secret. So, everybody has their own
interpretation of Googles ranking signal. It is
believed that there are more than 200 ranking
signals that is important for search engine
optimization. It is impossible for everyone to
know all these ranking signals.
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At the same time, not all the ranking signals
have the same importance. Some are crucial
ranking factors, while some other comparatively
minor factors. Recently, Google has openly
announced the top three ranking signals used by
their search algorithm. It was Content, Backlinks
and RankBrain.
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Content This should not surprise anyone.
Everyone knows that content is the King of SEO
and every recognize that including Google. A
site with high quality, relevant content will
always have a high chance of ranking better in
search result. If you analyze the top ranking
sites of different keywords, you can notice one
thing in common. They will have high quality form
content. Most of them are long form content
with relevant and detailed answer to the search
queries. So, if you are running a digital
marketing agency in Chennai, it is important to
hire a good content writer for your SEO success.
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Backlinks In the initial years of search
engines, Backlinks is the thing that
distinguished Google from other search engines.
It is still a vital factor in the Googles
search algorithm. A site with more numbers of
backlinks than their competitor will tend to rank
better in SERP. However, Google gives larger
importance to the quality of the backlinks than
the quantity. Building quality backlinks must
be the most important work of an SEP
professional.
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RankBrain Some people may not be aware of this
term. RankBrain is an artificial intelligence
system within the Googles search algorithm. It
helps Google to provide more relevant search
result, which can guess the meaning and context
of a search term and provide results
accordingly. A successful SEO company in
Chennai would focus majorly on the top ranking
signals, it doesnt mean completely neglecting
other ranking signals.