SEO tricks and Technics 2018.

1
Orbnet TechnoSoft.

• Innovative Business Solutions

2
What You Need To Know About SEO In 2018
3

• Google keeps changing its algorithm every now and
  then and keeping up with all these changes may
  just not be the answer to Search Engine
  Optimization any more. User-friendly marketing
  should be your goal which automatically increases
  your conversion rate. The only way to do this is
  to focus on the User Intent.

4

• When a user types in a search phrase or a keyword
  on the search engine, he has a specific goal in
  mind. This goal is what we know as the user
  intent. The intent behind typing such a keyword
  could be to
• DO Something
• KNOW Something
• GO Somewhere

5
SEO Company India

• There can even be multiple intents behind a
  single query. For instance, if a user searches
  for SEO company India, he may be looking for an
  Indian SEO company that might cater to his
  requirements or he may be an SEO professional
  looking for a job in an SEO company India.

6

• Understanding the user intent as well as
  conversions is very important as it not only
  improves your conversion rates but also increases
  your ranking. Here is a reading list that refers
  to five articles on user intent along with a key
  takeaway that can prove very useful

7
Sanctuarys article on SEO and user intent

• This article explains how Google intends to
  provide relevant search results to the users as
  per the keywords that are typed by them. They
  have used a valid example that makes the reader
  understand what exactly is the user looking for,
  when he types a particular keyword such as
  pizza. The chances are that he might be looking
  for a place that might deliver pizza within his
  locality.

8

• Key takeaway It is important to create content
  that actually answers the question that is
  implied by the keywords that are used by the
  user.

9
Marketectures article on Googles focus on user
intent

• This article prompts the reader to think about
  SEO in terms of user intent. As per the article
  the search results will have to understand the
  conversational language of the searchers.

10

• Key takeaway Content is useful only when it
  answers the questions of real-life.

11
Unbounces write-up on why you might lose money
through Adwords if you do not identify the user
intent behind the keywords

• As per this article the keywords are of three
  types which can tell you if the user is just
  looking for something, seriously shopping or has
  already made up his mind to make that purchase.
  You can use these on your landing page to improve
  conversions.

12

• Key takeaway The Key to successful PPC
  campaigns is to have the same message on your
  landing page as is seen in the call-to-action
  line of your ad.

13
Make it Rains article on why you should consider
user-intent as your new keyword research

• This article throws light on how you can
  understand the user intent through the keyword
  that users use for searching. It makes you aware
  of the four kinds of user-searches namely
  navigational search, informational search,
  commercial search and transactional search. Each
  of these relate to a different user-intent and a
  different stage of the funnel of conversion. You
  will be able to distinguish keywords that have
  high probability of conversion from the rest.

14

• Key takeaway Looking at the flaws in your
  keyword strategy from the conversion funnel
  perspective helps you sort users into various
  stages of conversion.

15
PPC Heros article on how analytics reports can
help you understand user-intent

• This article helps you visualize the behavior of
  the users on your website through Google
  Analytics and understand the user-intent.

16

• Key takeaway Check if the users that land on
  your website navigate away from your site or
  start looking for something else. This can give
  you a clear idea about the user-intent.

17
Contact Us

• Business Name Shahrookh Blog
• Contact Person Shahrookh
• Mobile [phone]
• Skype sayedsrkkhan
• Website www.shahrookhblog.com

18
Thank You
19
(No Transcript)