Email Appending Best Practices

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EMAIL APPENDING BEST PRACTICES

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• Email appending is considered to be one of the
  most affordable but fastest methods used to
  increase and build upon your own marketing
  database of your email.
• Sounds good, right? By following a strict email
  append and hygiene procedure your customer
  database which does not contain an email address
  is now enhanced with a fresh new email address.
  Your are now able to reach out to your customer
  in a completely new avenue.
• Here we are listing some of the best practices
  for email appending that can help boost up the
  growth of your company.

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SAY YES TO YOUR CUSTOMERS, NOT THE PROSPECTS

• One of the best practices of email append is when
  a recipient is an existing customer, or they have
  a current business relationship that can be
  established with the marketer. For someone who is
  new to the field of email appending, it means
  that the customer has either bought any kind of a
  service or any product from the particular
  marketer, has donated in some kind of a way to
  the marketer or has a subscription service of the
  marketer. By these transactions, a business
  relationship is established between a potential
  customer and a marketer. Make sure that the
  recipient is always a customer and not a
  prospect, as that can be a negative point for the
  email appending.

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• If you are responsible for appending an email for
  the people who are not willingly volunteering
  their information for your company, then by law,
  you will be committing a crime. Make sure to
  double check before you initiate an email
  appending service.

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MAKE YOUR CHOICES CAREFULLY

• There is no doubt about the fact that the whole
  process of the email append process is pretty
  much affordable and cost-effective. But be aware
  before you choose an append partner. One small
  mistake can result in a very costly price that
  you would have to pay. It is necessary that you
  choose a legitimate and proper append partner
  that has all the experience in email marketing.
  Also, another important trait to look for in an
  append partner is to make sure that they have a
  proper understanding of the guidelines and rules
  that are associated with the email appending.

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GET AN IDEA ABOUT MATCHING

• Are you someone who matches according to the
  complicated algorithms? Or is a string level
  logic is appropriate for you? Make sure that your
  append partner can explain the complexities in a
  simple and more relative term. If not then they
  are not the ideal partners.

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HOUSEHOLD OR INDIVIDUAL

• The consumer-centered email append consists of
  two kinds of matching. There is the Individual
  Matching, and theres the Household Matching. It
  depends on you what kind of a matching do you
  want. An individual matching would consist of a
  first and last name, and a particular street
  address matching and the household one usually
  consists of the last name and the street address
  matching. Some business prefers the use of
  household Matching. Household matching yield most
  or all the emails associated with a given
  household.

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SOURCE OF THE APPENDED EMAIL

• One of the main practices of email appending is
  making sure that the append provider provides a
  source for the email address. By having the
  source, you can contact with the consumer in case
  of any problem in the future. Although there are
  a very less number of complaints regarding the
  email marketing procedures.However, if such a
  situation ever arises, then it is better to have
  a source for an efficient removal of the user
  from the database.

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SUPPRESSION

• Suppressions are extremely important when it
  comes to email appending. You need to make sure
  that a group of suppressions is run properly
  before actually sending the welcoming message to
  append an email address. The first step to do
  that would be to suppress the database. Then,
  select a particular provider that can
  successfully run a global suppression efficiently
  and remove the complainer and bounces, etc. the
  levels of the suppressions ensure that the
  delivery of the welcoming message is done
  smoothly and without any complaints.

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REMOVE THE BOUNCES

• Another one of the most common emails appending
  practices done in the industry is to send a
  welcome email to remove or scrub away the bounces
  from the database that is to be appended. This
  practice is done by the append provider. Make
  sure to do that if you are an append provider
  before actually sending the welcome email.

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THE "WELCOME EMAIL"

• The Welcome Mail, also known as the Permission
  Pass or the Permission Mailing, is certainly an
  important aspect of email appending as it
  introduces your brand to the customers that are
  present in an online surrounding. One thing to
  keep in mind here is to make sure that a strong
  and prominent permission tone is displayed in the
  welcoming email. People should know about your
  expectations and intentions clearly. And a way to
  do that is to make the Welcome Mail a strong one
  -

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• Putting the Advertisers Name in the Form Line.
• Dont attempt to put a misleading content in the
  subject. Make it short and relevant.
• Make sure that you list out all the positive
  effects to the consumer shortly and efficiently.
• The welcoming email should have a link for opting
  out in case a consumer wants to do so.

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STAY AHEAD IN THE GAME

• Email appending is certainly a great way to
  deliver the messages that you have to the right
  place, at the correct time. The entire process of
  email appending ensures that the messages of
  yours are received by the correct customers that
  have active and using email addresses. You need
  to make sure that you are ahead in the game from
  your competitors and the best way to do that is
  to explore the different levels of potential that
  you have with the help of email appending.

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Start The Messaging Instantly

• After the completion of the welcoming email is
  done, make sure that you instantly start sharing
  the messages that you have to the consumers. It
  is mandatory to strike when it is the best time
  to do so. Wait for too long, and you will have
  yourself to blame for the losses. Make sure that
  you have the messages prepared beforehand to
  ensure their immediate sharing.
• Email appending is one of the best practices to
  increase sale and add additional marketing
  channels. Before you go ahead and start your own
  venture, make sure that you know all about it.

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