Geofence Marketing for Local Business – Benefits

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Geofence Marketing for Local Business Benefits

• Geofencing has been regarded as one of the most
  useful marketing tactics for a long time now and
  there are a lot of benefits of using the same.
  With the increasing movement of consumers from
  traditional web browsing (i.e. laptop and desktop
  computers) to mobile browsing on tablets or
  smartphones, advertisers are now using a new
  mobile marketing technique called geo-fencing
  when trying to target potential customers.
• What is Geofencing?

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• Geofencing is basically when an advertiser
  creates a virtual fence around an address or zip
  code and creates ads within this area. This
  practice has been used in the retail industry
  quite often to get people to purchase items or
  visit a business. This Geofencing advertising
  plan has a lot of benefits and this is how every
  business benefit a lot.
• Benefits of Geofencing Marketing Plan
• You get a lot of benefits of this marketing plan
  by Geofencing. For example
• Online Traffic Geofencing brings you a lot and
  lot of online traffic. Why, because, according to
  survey

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• 81 percent of shoppers conduct online research
  before buying
• 78 percent of mobile searches for local business
  information results in a purchase.
• 90 percent of all American adults own a cell
  phone.
• 75 percent of mobile shoppers have used a mobile
  coupon.
• 75 percent of mobile shoppers have used a mobile
  coupon.
• 32 percent of American adults own an e-reader.
• 74 percent of adult smartphone owners use their
  phone to get directions or other information
  based on their current location.
• The average cell phone user checks their phone
  150 times per day.
• Imagine the amount of exposure you are going to
  get with the help of Geofencing. The data states
  that if you use the help of Geofencing the right
  way, you are going to be benefited to a great
  extent.

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• Cost-Effective Geo-fencing is much more
  cost-effective than any other advertising plans.
  Other advertising plans are quite costly and you
  may not even be able to target the right kind of
  customer. But Geofencing isnt just
  cost-effective, it also helps you target the
  right kind of people at a right price and right
  amount.
• Geofencing is flexible. You can set the ads for
  any distance you want, such as an entire city or
  the homes located on a particular block.
• Geofencing can be used to gather data about your
  customers and study their behaviors.

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Contact us

• Copley Advertising Geofencing mobile advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com