How to Fight Visa Chargeback Reason code 53

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How to Fight Visa Chargeback Reason code 53

• Chargeback Expertz

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Introduction

• Visa Chargeback Reason code 53 is based on claims
  from card owners that the merchandise was
  defective, or not same as on the online store.
  There are multiple claims such as merchandise is
  not whats on the sale receipt, merchandise is
  not same as describe during telephone
  transaction, or the merchandise was shipped, but
  it was defective or damaged. Reason code 53 can
  also be classified based on the following claims
  made by clients
• Inadequate for purpose which it was sold for
• It is not what described, the transaction receipt
  and the product description on the website are
  different.
• The product was damage or defective

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Customers can file complain if they have proof
that they contacted the merchant to resolve the
dispute. The reason for contacting could be
asking for refund, requesting to change the
merchandise and return at business expenses.
There are some reasons for filing visa chargeback
reason code 32, especially when merchant

• Refused to take damaged merchandise
• Accepts merchandise but didnt return money to
  the customer
• Failed to deliver service as described on the
  website or online store
• Failed to cancel the requested service
• Sends merchandise to an incorrect address
• Merchandise was received but it was damaged
• The product was not as described

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Preventing Reason code 53

• There are many tactics that you can use to
  prevent reason code 53, make sure to provide
  proper information regarding the merchandise and
  mention the service clearly so that there isnt
  any misunderstanding.
• If there is a faulty merchandise, then issue
  credit immediately. If customer want to send
  merchandise, merchant can reply that credit wont
  be sent until merchandise is received. No matter
  what the situation is, make sure to keep
  communication with the customer so that
  cardholder dont go for chargeback. If you ignore
  the issue then cardholder will surely go for
  chargeback, so answer all the queries and offer
  full support.
• Mention product description accurately. Keep in
  consideration that sometimes marketing tactics
  are thecauseof chargebacks, because product dont
  live up to expectations orclaims that were made
  in the advertisement. There should be honest
  description, and never to mislead client
  intentionally for gaining profit.
• Ship merchandise that is displayed on the
  website. There may be mistakes on merchant end
  because of wrong address, so be prepare to refund
  or resend the merchandise. Regular reviewing and
  careful handling procedures may cut human errors,
  and prevent chargebacks.

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• Merchants who have chargebacks should consider it
  as warning because it not only effects your
  business but also will blacklist you if using
  third party sites for selling. Credit issuing,
  marketing strategies, and shipment should be
  taken care of professionally.
• Sometimes merchandise incur damage during
  shipment, which is unavoidable. There are some
  reasonable steps that can prevent such things.
  Merchants first priority should be to ensure
  maximum customer satisfaction and zero
  chargebacks.

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