How to Fight Visa Chargeback Reason code 53 - PowerPoint PPT Presentation

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How to Fight Visa Chargeback Reason code 53

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Visa Chargeback Reason code 53 is based on claims from card owners that the merchandise was defective, or not same as on the online store. There are multiple claims such as merchandise is not what’s on the sale receipt, merchandise is not same as describe during telephone transaction, or the merchandise was shipped, – PowerPoint PPT presentation

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Title: How to Fight Visa Chargeback Reason code 53


1
How to Fight Visa Chargeback Reason code 53
  • Chargeback Expertz

2
Introduction
  • Visa Chargeback Reason code 53 is based on claims
    from card owners that the merchandise was
    defective, or not same as on the online store.
    There are multiple claims such as merchandise is
    not whats on the sale receipt, merchandise is
    not same as describe during telephone
    transaction, or the merchandise was shipped, but
    it was defective or damaged. Reason code 53 can
    also be classified based on the following claims
    made by clients
  • Inadequate for purpose which it was sold for
  • It is not what described, the transaction receipt
    and the product description on the website are
    different.
  • The product was damage or defective

3
Customers can file complain if they have proof
that they contacted the merchant to resolve the
dispute. The reason for contacting could be
asking for refund, requesting to change the
merchandise and return at business expenses.
There are some reasons for filing visa chargeback
reason code 32, especially when merchant
  • Refused to take damaged merchandise
  • Accepts merchandise but didnt return money to
    the customer
  • Failed to deliver service as described on the
    website or online store
  • Failed to cancel the requested service
  • Sends merchandise to an incorrect address
  • Merchandise was received but it was damaged
  • The product was not as described

4
Preventing Reason code 53
  • There are many tactics that you can use to
    prevent reason code 53, make sure to provide
    proper information regarding the merchandise and
    mention the service clearly so that there isnt
    any misunderstanding.
  • If there is a faulty merchandise, then issue
    credit immediately. If customer want to send
    merchandise, merchant can reply that credit wont
    be sent until merchandise is received. No matter
    what the situation is, make sure to keep
    communication with the customer so that
    cardholder dont go for chargeback. If you ignore
    the issue then cardholder will surely go for
    chargeback, so answer all the queries and offer
    full support.
  • Mention product description accurately. Keep in
    consideration that sometimes marketing tactics
    are thecauseof chargebacks, because product dont
    live up to expectations orclaims that were made
    in the advertisement. There should be honest
    description, and never to mislead client
    intentionally for gaining profit.
  • Ship merchandise that is displayed on the
    website. There may be mistakes on merchant end
    because of wrong address, so be prepare to refund
    or resend the merchandise. Regular reviewing and
    careful handling procedures may cut human errors,
    and prevent chargebacks.

5
  • Merchants who have chargebacks should consider it
    as warning because it not only effects your
    business but also will blacklist you if using
    third party sites for selling. Credit issuing,
    marketing strategies, and shipment should be
    taken care of professionally.
  • Sometimes merchandise incur damage during
    shipment, which is unavoidable. There are some
    reasonable steps that can prevent such things.
    Merchants first priority should be to ensure
    maximum customer satisfaction and zero
    chargebacks.

6
  • 10300 49th St N 427, Clearwater FL 33762,
    USA 1 855-465-4723 app_at_chargebackexpertz.com
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