PPC Industrial Training

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WHAT IS PPC?

• PPC full form is Pay per click and is also know
  as Cost per click.
• In PPC advertising advertisers pay the publisher
  when the ad is click by consumer.
• The common form of PPC ads are displayed on
  search engine result page(SERPs).
• Search engine advertising is one of the most
  popular forms of PPC.

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Campaign Management
Any Pay Per Click campaign requires content
research , testing and evaluation, as well as
considerable PPC campaign management in order
to provide the greatest return on investment
(ROI).
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OBJECTIVES OF PPC

• To deliver quality goods in required quantities
  to the customer in the required delivery
  schedule to achieve maximum customer
  satisfaction and minimum possible cost
• To ensure maximum utilization of all resource
• To ensure production of quality products
• To maintain optimum inventory levels
• To maintain flexibility in manufacturing
  operation

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STEPS IN PPC WORK

• Website Analysis
• Keyword Research
• Campaign Structure
• Campaign Management

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WHY PPC DO

• Instant result
• Total control over your campaign and your cost.
• Targeted
• Pay only for performance
• Timing

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WEBSITE ANALYSIS

• Website analysis is a very useful tool for
  any website owner. It is important to make
  sure that the website hasnt got any problems .
  When using website analysis you are given
  information such as
• Total amount of visitors to your site
• Irrelevant Keyword.
• Navigation Problems.
• Slow loading Speed.

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KEYWORD SEARCH

• The cornerstone of any successful PPC campaign is
  keyword research. There may be many terms
  relating to your product or services that
  advertisers or agencies may be unaware. There are
  five match type of keyword search
• Board Match
• Exact Match
• Phrase Match
• Board match Modifier
• Negative Keywords

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About us
  We are a Google Certified a True Digital
Marketing Agency from Chandigarh, India. We love
to take up challenges and build digital
experiences that spell "success" for our clients.
Our Digital Marketing services include SEO, PPC,
Social Media Marketing, Content Creation,
Landing Page Design, Web design and Web
Development. Say hello to DigiWolves and lets
digitize your Business