5 Good reasons to invest in Online Reputation Management

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5 Good Reasons to Invest in Online Reputation
Management
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• Online users may say good, bad or ugly things
  about your brand. Being a rational marketer, you
  need to analyse and listen to everything that
  they are saying about your brand. It is
  imperative for brands to understand carefully to
  what is being said about them.
• What online users are saying is good when they
  talk positively about your brand.
• When they talk negatively, its bad. And the
  worst case could be, if they dont talk about
  your brand at all. Thats shameful. Here comes
  the role of online reputation management.

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• Online reputation management or ORM is the most
  important part of marketing strategy that
  involves identifying, influencing and monitoring
  your digital reputation and credibility.
• If used effectively, online reputation management
  can improve your digital presence significantly.
  You need to create goals, listen to what is being
  talked about, drive intelligence and respond
  accordingly.
• ORM strategy helps in generating responsive
  content, tracking, re-targeting and re-marketing
  your brand by offering impressive content. Thats
  how your perception from ugly to good will change.

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• 75 of online users are likely to polish through
  negative mentions available online as opposed to
  reading positive blogs and information. This
  spreading of negative mentions has been made easy
  with the rise of social media. Never leave your
  audience with incomplete information that should
  have been shared by you.
• This may lead to distorted online reputation.
  Lack of basic information leaves your audience
  with no other choice than relying on content from
  channels like online records from public forums,
  old blogs or articles, Facebook posts etc.
  Incomplete or misleading information is a major
  cause of damage to your digital reputation.

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Here are 5 major reasons that articulate why you
should invest in Online reputation management.
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Increased Sales

• With widespread use of internet everywhere, we
  tend to use it to research a product or service
  online before making actual buying decision.
  Therefore, it has become crucial for brands to
  maintain a good online reputation.
• Good online reputation calls for strict
  monitoring in terms of regular insights. You need
  to monitor everything that your target audience
  is looking for to get maximum out of your digital
  space.

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Build Trust and Credibility

• For any business, it is important to win
  consumers trust. Consumers act like loud
  speakers, they speak out loud about both good and
  terrible things about the product they use.
• Any negative data doing the rounds spreads like a
  wildfire. Marketers should keep in mind that the
  cost to recover from negative publicity is much
  higher than cost of preventing it.

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Portray your best Side

• The information you provide on your website or
  other sources is not only accessed by your
  current and potential customer, it is also easily
  accessible by your current and potential banks,
  investors, and corporations.
• These stakeholders are also like your customers
  in a way, they would always be interested to know
  the truth and will certainly base their decisions
  based on information available to them.

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Online Insights

• People have become more socially connected and
  active with advancement in technology. In such a
  scenario, negative mentions travel faster than
  you can think.
• So, you should focus on publishing healthy
  content for your brand to eliminate every
  possible chance of a lapse or collapse.

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Recruitment

• The success of any organisation depends heavily
  on its employees. Also, the top management is
  always head hunted in any organisation. This
  means candidates you shortlist certainly do some
  research before associating themselves with you.
• Hence, your brand must have positive online
  content which indicates growth opportunities
  ahead.

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Conclusion

• Reputation management online is becoming
  intrinsic to your marketing plans.
• ORM can save you from that one negative mention
  that can severely scar your digital reputation,
  if not treated in time.

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