Mobile Service Report

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The best deals are from smaller phone companies.
75 of people dont know there are 50 phone
companies in Australia.
30 of people still dont have a plan with
Unlimited Voice and SMS
These plans start at 14.00 per month. Its time
for a change.
We asked if people trusted their phone company.
Most Common Answer ? Not at all.
If you dont like it, leave.
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1. Analysis
How Many Phone Companies Are There In Australia?

• 75 of people are unaware of their options when
  it comes to phone companies and plans.
• There are around 50 phone companies in Australia.
• So what ? Consider smaller phone companies. They
  often have better plans and use the same networks
  the bigger telcos employ.

Proportion of Respondents
4
Does Your Mobile Phone Plan Include Unlimited
Standard Calls and SMS to Australian Numbers?
2. Analysis

• 30 of people are not on unlimited plans.
• So What ?
• It is highly likely these users could get a
  better deal.
• Almost all phone plans have unlimited calls and
  SMS in Australia to Australian numbers now.
• The cheapest plan with Unlimited voice starts at
  14 per month.

Proportion of Respondents
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3. Analysis
How Much Do You Trust Your Telco?

• If you dont trust your telco, consider moving.
• Complaints to the TIO ( The Tellecommunications
  Industry Ombudsman, the telco regulator) about
  mobile services rose substantially over the last
  year. The most common were billing enquiries.
  (Likely related to users being on the wrong data
  plan-see later slides.)
• So What ?
• If you dont trust your current telco, move. The
  process can take only 15 minutes if done online.

Proportion of Respondents
6
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70 of people dont realize their data usage is
growing.
Dont get in to a phone contract.
We asked how much data people needed in a plan.
Most Common Answer ? 11GB
You need to know your data usage before you shop
for a plan. ( We can help!)
28 of people have been charged 10 or more in
the previous month for extra data.
If youre under contract, move up a plan. If
youre not, shop around.
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4. Analysis

• It is extremely unlikely these people are correct
  in their data estimation.
• On average, people use between 70 and 100 more
  data per year.
• So what ?
• Avoid contracts see next slide. When you take a
  no contract SIM Only / prepaid plan, you will be
  given more data over time see 2 slides on.

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Research from WhatPhone Archives - relevant to
next slide
4. Analysis

• Ciscos research aligns with the ACCC which
  suggests an average of 70 growth in data each
  year in Australia.

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Research from WhatPhone Archives

• In the 2 years between December 2014 and December
  2016, Optus raised data inclusions 300 from
  500MB to 1.5GB in their no contract 30/35 SIM
  Only plan.

• In the year between December 2015 and December
  2016, Vodafone raised data inclusions 300 from
  500MB to 1.5GB in their no contract 30/35 SIM
  Only plan.
• .

• In the 2 years between December 2014 and December
  2016, Telstra raised data inclusions 300 from
  1.5GB to 5GB in their no contract 50/55 SIM
  Only plan.

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5. Analysis

• Respondents had a pretty even split of their data
  requirements.
• These responses were very close to same question
  for have (How much data do you have in your
  plan.)
• The most common answer was 11GB or more
• This is substantially more than advice even 2
  years ago
• So what ?
• You need to know your data usage before you
  consider buying a plan.
• There is guidance on WhatPhone to show you how to
  establish your data use.

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6. Analysis

• 28 of people have been charged 10 or more in
  the previous month for extra data.
• As weve seen, average data usage is increasing
  for normal users at a rate of 70 plus a year in
  our region. That means that unless your data plan
  increases, you will start to exceed your data
  inclusion and incur the 10 fee.
• So what ?
• A 10 charge for extra data is a good indicator
  that youre on the wrong plan.
• If it happens more than once, consider contacting
  your phone company to move up a spend level
  (youll get more data for 10 that way).
• If youre out of contract, consider shopping
  around for a better deal.

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Consider Mobile Broadband bundles with 25GB
Theyre the fastet growing ategory on WhatPhone.
69 of people want to be able to take their
broadband connection with them.
Speed and reliability are more important than
price for broadband customers.
Mobile Broadband can be faster and more reliable
than fixed.
77 of people dont think they should be charged
a broadband reconnection fee if they move house.
You can move your mobile broadband service as
often as youd like with no charge.
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If You Could Take Your Broadband Connection With
You, Would That Be An Attractive Option ?
7. Analysis

• More than two thirds of broadband users would
  like a portable mobile broadband connection.
• So what ?
• Mobile broadband is the fastest growing category
  on WhatPhone. (Also, see next slide.)

Proportion of Respondents
16
8. Analysis
Broadband Most Important Service Features?

• Speed and reliability are more important than
  price or choosing a known brand.
• Mobile broadband bundles with 70GB are now
  available with pricing from 79.90 per month
• So What ?
• Mobile broadband is now a practical alternative
  to fixed plans, for many. It can be faster and
  more reliable (depends on plan, coverage and
  device.)

Proportion of Respondents
17
If You Move House, Should You Be Charged A Fee To
Reconnect Your Broadband Service
9. Analysis

• More than three quarters of respondents would NOT
  expect to be charged a fee to reconnect their
  broadband service if they moved house.
• So what ?
• Mobile broadband users do not pay a reconnection
  fee, they can move their connection anywhere they
  want.

Proportion of Respondents