4 Simple Steps to Creating an Effective Content Marketing Strategy

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• 4 Simple Steps to Creating an Effective Content
  Marketing Strategy

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1. Who is your audience?

• Developing marketing personas can get in-depth,
  but there are a few quick ways to start
  researching your target audience. Study
  competitor case studies, read industry analyst
  reports, go to forums and professional online
  networks.

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2. Where do they hang out online?

• Remember, excelling at one or two channels is
  much better than being only partly present on a
  bunch of channels. Make your goal be to get this
  down to no more than a handful of places online.

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3. What types of content do they like?

• This information should come partly from doing
  the steps above. If youve determined your
  audience is primarily on LinkedIn, then they
  might like in-depth articles, whitepapers or
  slide decks.

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4. What do they need to know, and what results do
you want your content to achieve?

• Chances are, youre probably not hoping your
  readers will buy from you based on a single piece
  of content. As least I hope not. So figure out
  what you want your content to achieve.

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