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BUS 402 course Marvelous Learning/
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The Best way to predict the Future is to create
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BUS 402 course Marvelous Learning/
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• ASHFORD BUS 402 Entire Course
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• ASHFORD BUS 402 Week 1 DQ 1 Environmental Changes
• ASHFORD BUS 402 Week 1 DQ 2 Vision and Mission
• ASHFORD BUS 402 Week 2 DQ 1 Components of
  External Environment
• ASHFORD BUS 402 Week 2 DQ 2 Components of
  Internal Analysis
• ASHFORD BUS 402 Week 2 Assignment Starbucks
  S.W.O.T. Analysis
• ASHFORD BUS 402 Week 3 DQ 1 Market Positioning
  Strategies

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• ASHFORD BUS 402 Week 1 DQ 1 Environmental Changes
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• Environmental Changes. . Provide an example of an
  industry or company that has changed its strategy
  over time as environmental factors such as
  technology, competition, and consumer preferences
  have changed. Explain the changes in environment
  and in the industrys or companys evolving
  strategy. Respond to at least two of your fellow
  students posts.

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• ASHFORD BUS 402 Week 1 DQ 2 Vision and Mission
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• Vision and Mission. Share the vision and mission
  statement of your firm (or one with which you are
  familiar). How is that vision and mission
  statement communicated to employees and the
  public?
• What is the role of the vision and mission
  statement in driving the activities of the firm?
  If there is no vision and/or mission statement,
  discuss possible reasons why it is not clear.
  Respond to at least two of your fellow students
  posts.

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• ASHFORD BUS 402 Week 2 Assignment Starbucks
  S.W.O.T. Analysis
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• S.W.O.T. Analysis. Watch the video, How to
  Perform a S.W.O.T. Analysis, and then conduct an
  S.W.O.T. analysis using the Starbucks Global
  Quest 2006 Is the Best Yet to Come? case
  provided in the Course Materials section of your
  course shell. The analysis should address the
  components of the organizations environment
  (internal strengths and weaknesses, and external
  opportunities and threats), alternatives to
  consider,

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• ASHFORD BUS 402 Week 2 DQ 1 Components of
  External Environment
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• Components of External Environment. What are the
  two most relevant externalities from Exhibit 2.6
  for a firm with which you are familiar? Have
  these externalities made the industry in which
  the firm operates more, or less, attractive to
  you as consumer? Explain your rationale. Respond
  to at least two of your fellow students posts.

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• ASHFORD BUS 402 Week 2 DQ 2 Components of
  Internal Analysis
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• Components of Internal Analysis. Using The
  Seven-S Framework from pages 58-59 to examine a
  firm with which you are familiar and address how
  the firm stacks up in respect to the qualities
  of excellence list on page 59. Does alignment
  with this list help explain why the firm is
  currently successful or unsuccessful (use any
  metric you think is appropriate to judge
  success)? Respond to at least two other students'
  posts.
• Week 2 Assignment

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• ASHFORD BUS 402 Week 3 DQ 1 Market Positioning
  Strategies
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• Market Positioning Strategies. Chapter 4
  addresses timing and positioning (or market
  niche) strategies. Using Exhibits 4.8 and 4.9 to
  assess a firm of your choice. What generic
  strategy is this firm employing? Are they using a
  combination approach? What are the
  advantages/disadvantages of consciously using a
  generic strategy? Explain your position. Respond
  to at least two of your fellow students posts

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• ASHFORD BUS 402 Week 3 DQ 2 Vertical Integration
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• Vertical Integration. Is your company vertically
  integrated? If so, is it fully, or partially,
  integrated? If not, would such a move yield
  potentially high competitive rewards? Explain
  your rationale. You can also use a past firm or
  one with which you are familiar. Respond to at
  least two of your fellow students posts

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• ASHFORD BUS 402 Week 4 DQ 1 International Markets
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• International Markets. What issues are likely to
  arise in a developing country when a global giant
  like Coca-Cola begins operations there? What
  kinds of advantages does such an expansion bring
  to the globalizing organization? Support your
  thoughts with research. Respond to at least two
  of your fellow students posts.

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• ASHFORD BUS 402 Week 4 DQ 2 Multi-business
  Corporations
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• Multi-business Corporations. Consider how a large
  diversified organization sets strategy. PepsiCo,
  for example, has beverages (Pepsi, Mountain Dew,
  Gatorade, Tropicana, Aquafina, Dole,
• and tea and coffee through partnerships with
  Lipton and Starbucks) and food companies (Frito
  Lay, Quaker,
• Sabritas, Gamesa, and Latin Americas Foods). Do
  you think all the business units should have the
  same strategy, or should they be independent and
  set their own strategies? Explain. Respond to at
  least two of your fellow students posts.

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• ASHFORD BUS 402 Week 5 Assignment Final Case
  Study and Strategic Plan (Starbucks)
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• Focus of the Final Paper
• Read the Starbucks Global Quest 2006 Is the
  Best Yet to Come? case provided in the Course
  Materials section of your course shell. From the
  perspective of an executive with the firm,
  prepare a ten- to twelve- page, three-year
  strategic management proposal to Starbucks
  managing board of directors. Your proposal must
  be future-oriented and include an economic
  assessment, marketing assessment plan, a
  financial plan, an

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• ASHFORD BUS 402 Week 5 DQ 1 Corporate Social
  Responsibility
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• Corporate Social Responsibility. Think of
  companies that are concerned not only with the
  bottom line, but also with being good corporate
  citizens. Share examples and the reasons why you
  think these companies practice social
  responsibility. Respond to at least two of your
  fellow students posts.

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BUS 402 course Marvelous Learning/
tutorialrank.com
The Best way to predict the Future is to create
it.....To Best way....
www.tutorialrank.com