CGD 318 Course Teaching Resources/snaptutorial.com

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CGD 318 Course Teaching Resources/snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Entire Course For more classes
visit www.snaptutorial.com   CGD 318 Week 1 DQ 1
What is Public Relations CGD 318 Week 1 DQ 2
Public Relations and Crisis Management CGD 318
Week 1 Quiz CGD 318 Week 2 DQ 1 Public Relations
Research CGD 318 Week 2 DQ 2 Publics Public
Opinion CGD 318 Week 2 Assignment To Accept or
Reject a Client CGD 318 Week 2 Quiz CGD 318 Week
3 DQ 1 The Audience CGD 318 Week 3 DQ 2 Public
Relations Tactics
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 1 DQ 1 What is Public
Relations   For more classes visit www.snaptutoria
l.com   What is Public Relations? Assess a
minimum of two definitions of public relations
from the course materials and your own research.
Compare and contrast the major differences and
interrelationships between public relations and
journalism. Has public relations influenced your
buyer behavior? Synthesize the course materials
and other research to support your response.
Respond substantively to at least two of your
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management classes visit www.snaptutorial.com   P
ublic Relations and Crisis Management. Review the
video, Jack Welch on Toyota's PR Disaster. How
does Dr. Welch assess Toyotas performance? Based
on the course materials and the video and other
research, synthesize the concepts and give an
illustration of how Toyota might have changed
public perception using PR in responding to this
crisis. Respond substantively to at least two of
your classmates postings.  
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 1 Quiz For more classes
visit www.snaptutorial.com   Quiz 1.
When steps are taken to repair damage from the
crisis and to prevent it from happening again, it
is what type of strategy? 2. According to
the text, clients often criticize public
relations firms for all of the following
EXCEPT 3. What is not a contingency
factor that public relations professionals must
take into account in managing a conflict with its
public?
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 2 Assignment To Accept or Reject a
Client For more classes visit www.snaptutorial.c
om   To Accept or Reject a Client. A well-known
professional baseball player is suspected of
having used steroids and other performance-enhanci
ng drugs. He has not been charged. His agent asks
you to advise and assist him in handling the
intense media interest in the case. He wants you
to try to place favorable stories about the
baseball star in the media and create a positive
environment for him. If formally accused, it
could mean irreparable damage to his baseball
career.
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 2 DQ 1 Public Relations Research
(Ash Course) For more classes
visit www.snaptutorial.com   Public Relations
Research. Identify a minimum of five ways
research is used in public relations. Discuss the
role of public relations research in setting
organizational short-term and long-term goals
within an organization. Assess the manner in
which public relations research can help
professionals build and shape PR campaigns.
Respond substantively to at least two of your
classmates postings
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 2 DQ 2 Publics Public Opinion
For more classes visit www.snaptutorial.com   Pub
lics Public Opinion. Choose an organization and
identify its key audiences, or publics. Assess
how these publics can have their opinion shaped.
Compare and contrast the influence of the
different types of opinion leaders and their
influence on shaping public opinion. Respond
substantively to at least two of your classmates
postings.
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 2 Quiz For more classes
visit www.snaptutorial.com   Quiz 1. Any
false statement about a person or organization
that creates public contempt, hatred, ridicule,
or inflicts injury on reputation is known as 2.
Motivational objectives are more difficult
to accomplish because 3. What persuasive
tactic is being used when a political candidate
begins to use the issue of employment if the poll
indicates that unemployment is a key issue?
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 3 Assignment News Release For more
classes visit www.snaptutorial.com   News
Release. Review the section entitled The Format
of a News Release in the beginning of Chapter
10. Choose an existing product or a made up
product and write a one to two page news release
(not including title and reference pages)
announcing the introduction of the new product
using the provided format.
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 3 DQ 1 The Audience   For more
classes visit www.snaptutorial.com   The
Audience. Select and discuss one of the following
questions. Conduct research using the text and
the Universitys Online Library to support the
position you take. Respond substantively to at
least two of your classmates postings.
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 3 DQ 2 Public Relations Tactics
For more classes visit www.snaptutorial.com   Pub
lic Relations Tactics. Review the public
relations communications instruments in Chapter
10, such as news releases, brochures, and
broadcast media. Select an organization, and
compare and contrast the strengths and
limitations of two instruments used by the
organization. Which tactic is least effective and
why? Which tactic is most effective and why?
Synthesize the course materials and other
research to support your response. Respond
substantively to at least two of your classmates
postings.
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 3 Quiz For more classes
visit www.snaptutorial.com   Quiz 1. This
form of news delivery to television stations must
be carefully considered because of the cost. 2.
The most widely used document issued by
practitioners to news media is the 3.
Which is a good public relations tech tool of
internal communication with employees?
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 4 DQ 1 Global Impact of Public
Relations For more classes visit www.snaptutoria
l.com   Global Impact of Public Relations. Select
an organization from the United States that
conducts business in countries other than the U.
S., and assess the impact of global public
relations on buyer behavior (hint Coca-Cola,
Disney, McDonalds, etc.). Respond substantively
to at least two of your classmates postings.  
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment For more classes
visit www.snaptutorial.com   Business, Sports,
Tourism, and Entertainment. Synthesize the course
materials and evaluate how the public relations
professional educates the media using a specific
example either from a corporation, a sports
celebrity, tourism (for a state, for example), or
for an entertainer. Respond substantively to at
least two of your classmates postings
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 4 Quiz   For more classes
visit www.snaptutorial.com   4. News
releases in Malaysia should be distributed to
avoid confusion and enhance understanding is 5.
About one-third of U.S. corporate profits
are generated through 6. Diversity in the
workforce impacts all the following EXCEPT 7.
With regard to international public
relations, probably the most critical and
underutilized tool is the understanding of foreign
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 5 DQ 1 Public Relations Non-Profit
Organizations For more classes visit www.snaptutor
ial.com   Public Relations Non-Profit
Organizations. Select a non-profit organization
(American Red Cross, Salvation Army, etc.) and
assess the role of public relations in that
non-profit organization. Compare and contrast at
least two characteristics between a for-profit
organization and a non-profit organization.
Respond substantively to at least two of your
classmates postings.
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century For more classes visit www.snaptutorial.
com   Public Relations in the 21st Century.
Select an organization from the United States and
assess the methods with which this organization
uses communication instruments such as
traditional or social media for its public
relations campaign. To what extent has this
company incorporated newer media into its public
relations strategy? Use the course materials and
other research data to support your position.
Respond substantively to at least two of your
classmates postings.  
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CGD 318 Course Teaching Resources/snaptutorial.com
CGD 318 Week 5 Final Paper (Public Relations of
Starbucks) For more classes visit www.snaptutori
al.com   Focus of the Final Paper For the Final
Paper, you will be evaluating the public
relations practices at an organization based on
all the chapters in the course text.
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CGD 318 Course Teaching Resources/snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com