6 Key Tactics to Boost Your E-commerce Conversion Rates

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6 Key Tactics to Boost Your E-commerce
Conversion Rates
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• Today the e-commerce industry is flourishing more
  than ever owing to the steep rise in the number
  of online shoppers thanks to the ever-increasing
  breed of smartphone users! The technological
  advancements in the field of augmented reality,
  virtual reality and Artificial intelligence have
  played pivotal role in the success of e-commerce
  by enabling businesses to meet up with the
  expectations of tech savvy consumers.

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• This evident growth in e-commerce industry has
  prompted many businesses to embrace e-commerce
  development only to beat their performance
  expectations. The digital realm of prosperity is
  fiercely competitive too follow these e-commerce
  tips in order to stand out among the crowd and
  make your presence felt

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Clarity In Shipping And Return Policy

• If free shipping is not the policy of your
  business then it is very critical to make your
  customers aware of your shipping policies by
  highlighting them prominently before they make
  their way to the checkout process to avoid last
  minute surprises or rather say shocks with
  unexpected shipping charges.

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• Furthermore, let your customers get rid of the
  fear of getting stuck with an unwanted product by
  having a generous return policy in place
  otherwise you may lose them to your competitors.

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Seamless Website Navigation

• Ensure that your website navigation is intuitive
  in other words, make sure that the product menu
  items are presented in a logical manner so that
  your customers can find what they are looking for
  easily. Provide them options to sort products so
  that they need not sift through pages of results
  to reach out to what they want. Also take care to
  set the language of your website to one that
  reflects the language used by your audience.

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Website Speed

• Site speed can be a critical factor affecting the
  conversion rates of your e-commerce website and
  sales. If your e-commerce website takes ages to
  load then it is obvious that it will be able to
  complete fewer transactions only.

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• According to data from trusted sources, more
  than 70 percent online shoppers said that they
  would not return to a poor performing site to
  make a purchase and more than 40 percent told
  that they would share their bad experience with
  their friends. So, you can make out what damage a
  slow loading website can do to your e-commerce
  business.

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Optimized For Mobile

• Mobile optimization is no more an option but a
  necessity for e-commerce websites, as number of
  online shoppers using mobile devices has
  significantly increased over the years. Moreover,
  you should also give voice search options to your
  customers in order to enhance their shopping
  experience.

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• Being an e-commerce development specialist
  agency we often cater to this need of our clients
  since text-to-speech technologies are improving,
  artificially intelligent virtual assistant are
  becoming mainstream and consumers are using voice
  search more frequently.

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Effective Product Landing Page

• High quality photograph is the key component of
  your product landing page and is endowed with the
  power to eliminate many queries from the
  customers mind. Video content is also important
  for differentiating products, building brand
  enthusiasm and generating excitement among
  consumers about a new product or service offering.

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• Make sure to customize the product copy and let
  it speak about the benefits users are going to
  gain from the product rather than emphasizing
  product features only. Also remember to include
  user reviews about your products as they can
  significantly influence purchase decision of your
  site visitors.

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Excellent Checkout Process

• Display your shipping policies prominently in
  your e-store to avoid cart abandonment by
  customers. Also provide them an option to
  calculate upfront tax based on their area code to
  have a clear idea of the final price of the
  product they want to buy. Always include the
  guest checkout option in your e-store so that
  customers who are not very keen to create an
  account can also complete a purchase and you
  dont lose out on them.

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• Hope, you had a useful read and you would be able
  to improve your conversion rates by following
  these proven strategies. Furthermore, it is very
  critical to have a highly-functional website as
  we have already discussed how detrimental a slow
  loading website could be for your e-commerce
  business. Reach out to our team of e-commerce
  development experts as we are adept at exceeding
  client satisfaction with our e-commerce solutions.

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