Germany Ice Cream Market - PowerPoint PPT Presentation

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Germany Ice Cream Market

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This report provides a concise overview of the Ice Cream market in Germany. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future. – PowerPoint PPT presentation

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Title: Germany Ice Cream Market


1
Future Outlook for Germany Seed Market
2
This report provides a concise overview of the
Ice Cream market in Germany. After reading this
report, you will understand the size of the
market, the economic, demographic, and
behavioural trends that will drive its evolution
and the leading players within the market,
allowing you to plan effectively for the
future. This overview of the consumer and market
dynamics of the German Ice Cream sector allows
new entrants and established players to gain
rapid and comprehensive insight into the current
state of the market and identify the key trends
that will drive growth in the coming years. What
is the current market landscape and what is
changing? Older population driving the
consumption of Ice Cream in Germany. Indulgence
and Fun Enjoyment are key motivators driving
Ice cream sales in the country.
3
What are the key drivers behind recent market
changes? Indulgence influenced more than half of
the Ice Cream consumption in Germany. The desire
to seek out for new flavors and local tastes is
driving the launch of premium quality and
indulgent Ice Cream flavors. What makes this
report unique and essential to read? This report
brings together consumer insight and market data
to provide a comprehensive brief of the German
Ice Cream sector. This allows for the rapid
identification of key growth opportunities across
major Ice Cream categories and their packaging.  
4
Analysis of consumer behaviour, economic
conditions, and demography reveals emerging
opportunities in the Ice Cream sector. Key growth
categories are highlighted by analysing the
market dynamics of major Ice Cream
categories. Market shares are provided for the
leading brands and private label across Ice Cream
categories. An overview of packaging trends in
the Ice Cream sector is provided, including
primary packaging material and type, packaging
closures, and outer packaging.
5
Eating habits in Germany are impacted by an aging
population and a shift in consumer preferences
towards nutritional and healthy
eating. Indulgence and Fun Enjoyment are the
important trends driving the consumption of Ice
Cream products in Germany. The majority of
Germans seeking additional fun and enjoyment
choose premium quality indulgent Ice Creams on
special occasions. The other two important
consumer trends in the Ice Cream market include
Value for Money and Busy Lives. Rising disposable
income and growing work and social pressures are
the primary reasons driving these motivational
factors, which will drive the growth of Ice Cream
consumption in Germany.
6
Germany's senior demographic group, the fastest
rising consumer group, looks for high product
quality and healthy organic products. Approximatel
y 15 of Germans suffer from lactose intolerance.
German Ice Cream manufacturers started offering
plant-based Ice Cream products made from blue
sweet-lupin seeds that are free from lactose,
gluten, cholesterol, and animal fats. The
majority of consumption by better off or moderate
income population groups in Germany indicates
further opportunity for Premium Ice Cream.
7
For more information on the research report,
refer to below link http//www.kenresearch.com/f
ood-beverage-and-tobacco/dairy-products/trends-dev
elopments-the-ice-cream-sector-germany/1192-11.htm
l Contact Us Ken Research Ankur Gupta, Head
Marketing Communications ankur _at_
kenresearch.com 91-9015378249 www.kenresearch.com
 
8
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