Godrej and Boyce: The Making Of A Successful Brand

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Godrej and Boyce The Making Of A Successful
Brand
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• As promised, JustInReviews is bringing to you the
  success story of Godrej and Boyce as a part of
  this business review.
• Godrej company profile
• Godrej has for long been a next door name and the
  Godrej logo is a standout amongst the most
  effortlessly identifiable and pervasive seal in
  the nation. It wouldnt be a misrepresentation to
  state that theres a tad bit of Godrej in each
  Indians life. The groups turnover surpasses
  3.5 billion and regardless of its Indian roots,
  over 25 of its revenues are gotten from its
  abroad operations.

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• Godrej and Boyce
• The Godrej and Boyce group of organizations is
  one arm of the Godrej group (the second being the
  Godrej Industries). The organizations birth can
  be followed back to the year 1897 when it was a
  business startup and India was all the while
  stifling under the burden of colonial rule.
• The Godrej and Boyce is the significant arm of
  the Godrej Group with 20 holding companies under
  its wings. E.g. Godrej Appliance, Godrej Security
  Solutions, Godrej Tooling etc.
• Key to success
• One major reason why the Godrej and Boyce group
  has possessed the capacity to script their
  success stories overcoming challenges is a result
  of its indispensable pool of HR. The group
  organizations have been pulling in the best of
  gifted and skilled young fellows and women since
  ages. Of the aggregate number of employees,
  ladies form a seizable portion. The gathering is
  at present hiring in many holding organizations
  crosswise over many sections. 

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• The journey
• In spite of the fact that the organization has
  experienced many good and bad times in its
  115-year history, it has possessed the capacity
  to make the checkered change from security locks
  to the 21st centurys call centres. Thanks to
  some best business ideas. The M.D. of Godrej and
  Boyce is Jamshed Naoroji Godrej and Adi Godrej
  happens to be the chairman. Phiroze Dinshaw Lam
  happens to be the President and Executive
  Director.
• Responsibility on a corporate and social level
• Much prior to the idea of Corporate Social
  Responsibility started to establish itself and
  began to be grasped by corporate houses around
  the world, Godrej had been fulfilling its social
  obligations. The founder in Ardeshir Godrej had
  given a liberal sum of 3 lakhs to the Tilak
  Swaraj Fund way back in 1920. Furthermore, since,
  the organization has assumed a pioneer part in
  adding to the holistic development and growth of
  the country.

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• Future endeavors
• Godrej Locking Solutions and Systems are
  anticipating to extend its operations in the gulf
  particularly in Qatar, Saudi Arabia, Kuwait,
  Bahrain and Oman. It is nearly done with plans
  for venturing into unexplored markets in Egypt,
  Tunisia and Yemen. It is altogether outfitted to
  takeover organizations over a swathe of country
  in Africa. The Godrej Group is likewise hopeful
  about its expansion plans in a few zones it
  expertises on such as individual hygiene,
  haircare, and bug sprays implied for the
  households.
• All these factors can be said to be the pillars
  of success for Godrej and Boyce.
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