Tips for Selling a Home In Winter Season

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Tips for Selling a Home In Winter Season
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In most parts of the country, winter is a slower
time for real estate sales. Buyers hibernate,
inventory shrinks, and sales languish. Selling a
home in winter can be a bit more challenging. It
is not the ideal time to put your home on the
market if you live where it gets cold and rains
or snows, primarily because bad weather doesn't
make your home show well. With a few
winter-specific selling tips in your pocket,
youll be able to put the best face on any winter
listing.
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1.
Display the year-round beauty of your listing
Landscaping typically doesnt look its best
during the winter months. Lawns are brown, trees
are bare, and shrubs are shriveled. Give buyers
a sense of the year-round beauty of your listing.
Display spring, summer and fall photos of your
listing along with your open house marketing
materials.
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2.
Warm and cozy is the key
Stepping from the December chill into a warm,
snug home will result in sighs of relief.
Stepping into a drafty, unheated space will
result in sighs of annoyance.

• Create a warm and welcoming ambiance to encourage
  the right buyer reaction
• Set the thermostat to a comfortable level
  (between 65 and 70 degrees Fahrenheit).
• Dont start a fire (for safety reasons), but do
  highlight a functional fireplace.
• Open shades and blinds to let in natural light
  and warmth.
• Advise sellers to seal window and door cracks.
• Add snuggly throws to seating areas.

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3.
Take advantage of the holiday season
Tasteful holiday decorations can add joy and
festivity to any listing. Twinkling Christmas
lights or a scented holiday candle can welcome
buyers and lift spirits. Take advantage of the
holiday season by encouraging sellers to
incorporate attractive holiday décor.
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Remember that lending will still be tight this
winter
Most industry experts agree that conventional
lending standards will remain tight over the
winter.  Those impressive figures indicate that
less-perfect borrowers will have a hard time
obtaining conventional financing. Keep the tight
lending climate in mind when pricing and
marketing your winter listings.
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5.
Use a smaller inventory to your advantage
Inventory often shrinks during the winter. With
fewer houses on the market, its easier to give
your listing a comparative advantage. Review
comps and make a list of your homes unbeatable
features. Is your house the only one in its price
range with a fireplace? Is your listing the only
home available within a preferred school
district? Unique features can be tough for
buyers to notice on their own, so dont be
hesitant to boast your listings greatness. Those
distinct advantages could make the difference
between a winter sale and a winter slump.
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