Common SEO Trends for 2018

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Common SEO Trends for 2018

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Common SEO Trends for 2018

• Full HTTPS / Secure Websites
• Increased Weight on Page Speed
• Mobile AMP Pages
• Mobile First Algorithm Rollout
• Structured Markup
• Voice Search Optimization
• Brand Authority Measured by Mentions

• http//www.brainminetech.com/

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Google has Started Working Its Muscles for a
Secure Web

• We have moved multiple clients to a full
  HTTPS website with great results. One client, an
  eCommerce business, saw a traffic increase of
  35. Another client, a lead generation software
  company, saw a traffic increase of over 175
  after moving to full HTTPS (year-over-year).

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Page Load Speed is a Huge Advantage

• The faster your mobile pages load on mobile
  devices, the higher you can rank in the search
  results. Google now gives a significant boost to
  pages that load quickly versus slow loading
  pages. You can gain substantial ground on your
  competitors, and quickly gain first page rankings
  simply by having page load times that are faster
  than their pages.

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Structured Markup of Web Content

• One way to make sure that the search engines
  understand your content, is to use structured
  data in your HTML formatting. Google and the
  other search engines have all agreed on Schema
  Structured Data http//schema.org as the
  preferred method of markup. Basically, schema
  markup is a huge collection of taxonomy and
  shared vocabularies webmasters are recommended to
  use to mark up their pages in ways that the major
  search engines (Google, Bing, Yahoo!, Yandex and
  Baidu) can understand.

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Voice Search and Digital Assistants

• Due to the overwhelming use of mobile
  devices, and now the growth of digital assistants
  (Amazon's Alexa and Echo, Google's Home and Home
  Mini, Apple's Siri, etc),  voice search is
  expected to continue to grow at a rapid pace
  throughout 2018. According to Google, 20 of
  searches already come from voice queries.

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Brand Authority Measured by Mentions, as well as
Backlinks

• Search engines use the number of inbound
  links to a website (also called backlinks) as a
  primary measurement of authority for that site.
  In accordance, over the years SEO's have spent
  large amounts of time building inbound links, and
  some have even tried manipulating this part of
  the search algorithms.

• http//www.brainminetech.com/

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2018 SEO Trends Wrap-Up

• Go HTTPS Now! Google gives secure pages a ranking
  boost
• Make All Your Pages Render as Fast as Possible
• Implement AMP on All Important Landing Pages
• Use Schema Markup on as Much of Your Content as
  You Can
• Restructure Your Content for Rich Snippets

• http//www.brainminetech.com/

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Contact Us

• Brainmine Web SolutionsAshoka Society,
• Sambhaji nagar
• Kalewadi Phata(Thergaon),
• Pune,
• maharashtra - 
• 411057 India
• Phone No- P [phone], 65287774
• M 09096247774

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Visit our Website

• http//www.brainminetech.com/

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