Romania Car Rental Market

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Romania Car Rental Market Size
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Strong penetration of the internet and
Smartphone, growth in demand for online booking
and expansion of fleet size of major players in
the industry have been major growth drivers of
Romania car rental market during the review
period. Car rental industry in Romania is highly
concentrated, with the top three brands
accounting for a combined 72 value share and a
71 share of transactions during 2017. The market
of online bookings was aided by the strong
penetration of Smartphone and apps that
facilitated rapid access to car rental. Online
intermediaries and airlines also included car
rental in their services, which further
contributed to the dynamics of online sales. The
car rental companies have been tying up with
airline companies and airports to increase their
visibility and reach. Strong penetration of the
internet and Smartphone in the large majority of
households supported the rapid growth of online
sales for all industries. Witnessing the market
shift, companies operating in car rental market
shifted from the traditional business models to
online based models.
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The companies have been developing mobile based
platforms for the convenience of the customers
however the most-used online method remained
companies websites, which provided all the
required information to choose a car rental servic
e. The companies in the car rental market have
been competing on the basis of price and
availability of cars. It is observed that major
companies have car leasing in their portfolios,
but New Kopel Romania has dominated this segment
based on its activities as a car dealer. The
companies in Romania car rental market are
focused on mass transactions and they dont
target any particular customer group. The main
obstruction to the development of car rental
towards its potential is the poor condition of
the roads in the country. Irrespective of major
obstructions in the market, car rental in Romania
witnessed growth owing to demand from foreign
tourists and Romanians living and working abroad,
who preferred to rent a car while visiting
Romania. It was observed that strong development
of low cost carriers augmented the growth
of car rental due to lower overall transportation
costs.
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The report titled Romania Car Rental Market by
Market Structure (Organized and Unorganized
Sector), by Mode of Booking (Online and Offline),
by Clients (Leisure and Business), by Pick-Ups
(Airport and Off-Airport), by Car Type
(Hatchback, Sedan and SUV) and by Major Regions -
Outlook to 2022 by Ken Research suggested that
increasing preference of car rental over public
transport and continued economic growth of the
country will majorly account for the overall
revenue growth of Romania car rental market in
next 5 years till 2022.  
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For more information on the research report,
refer to below link https//www.kenresearch.com/a
utomotive-transportation-and-warehousing/automotiv
e-and-automotive-components/romania-car-rental-mar
ket/142341-100.html Related Reports by Ken
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Foster Future Growth      Contact UsKen
ResearchAnkur Gupta, Head Marketing
CommunicationsAnkur_at_kenresearch.com91-901537824
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